The Men's Underwear Club Sends New Underwear to Members
Nicole Ballantyne-Choo — November 11, 2013 — Fashion
References: qclub.dadaunderwear & designtaxi
Joining the Men's Underwear Club ensures you have undergarments delivered right to your door.
This club is known as the Dada Quarterly Underwear Club and it's a service based in Sri Lanka. By subscribing, every three months you get four brand new pairs of underwear. To ensure you get exactly what you want, you are given the opportunity to choose the style and material. The underwear is made out of unique material such as seaweed, coconut shells and bamboo grinds, however if you like to keep it simple there is also organic cotton.
Signing up your man for the Men's Underwear Club is also a great Christmas gift idea that he could try out as a year's subscription is only $95.
This club is known as the Dada Quarterly Underwear Club and it's a service based in Sri Lanka. By subscribing, every three months you get four brand new pairs of underwear. To ensure you get exactly what you want, you are given the opportunity to choose the style and material. The underwear is made out of unique material such as seaweed, coconut shells and bamboo grinds, however if you like to keep it simple there is also organic cotton.
Signing up your man for the Men's Underwear Club is also a great Christmas gift idea that he could try out as a year's subscription is only $95.
Trend Themes
1. Custom Undergarment Subscriptions - The rise of personalized and convenient undergarment subscription services provides a disruptive opportunity in the fashion industry.
2. Eco-friendly Underwear Materials - The use of unique and sustainable materials like seaweed, coconut shells, and bamboo grinds in undergarments presents a disruptive innovation opportunity in the sustainable fashion sector.
3. Gift Subscriptions - The popularity of gifting subscription services, such as the Men's Underwear Club, demonstrates a disruptive trend in the gift and subscription industries that promotes convenience and exploration.
Industry Implications
1. Fashion - The customized undergarment subscription trend offers disruptive innovation opportunities for brands in the fashion industry to enhance customer experience and loyalty.
2. Sustainable Fashion - The adoption of eco-friendly materials in undergarments creates disruptive innovation opportunities for companies in the sustainable fashion industry to attract environmentally conscious consumers.
3. Gifts & Subscription Services - The rise of gift subscription services like the Men's Underwear Club presents disruptive innovation opportunities for businesses in the gift and subscription industries to capitalize on convenience and personalization.
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