The FORM + MATTER Lab Space Lets Customers Test Out Products in Store
M — August 26, 2015 — Art & Design
References: weareformandmatter & design-milk
FORM + MATTER recently collaborated with Objeckt Creative to create a mobile skincare lab in stores that allows customers to trial out the various products. Objeckt Creative was tasked with creating a space for customers to do so, that was also designed to be easily mobile and could be set up in various FORM + MATTER locations with little to no set up.
The end result was a beautiful tiered shelf cart filled with FORM + MATTER products. Along the top of a cart is an elegant glass vase that dispensed purified water and charcoal sticks from Japan. The water falls into a vintage sink allowing customers to try out the various items from the skincare line with clean water. The overall design of the skincare lab highlights the importance of using clean water in conjunction with skincare.
The end result was a beautiful tiered shelf cart filled with FORM + MATTER products. Along the top of a cart is an elegant glass vase that dispensed purified water and charcoal sticks from Japan. The water falls into a vintage sink allowing customers to try out the various items from the skincare line with clean water. The overall design of the skincare lab highlights the importance of using clean water in conjunction with skincare.
Trend Themes
1. Mobile Skincare Labs - As consumers continue to prioritize self-care and health trends, creating mobile skincare labs in-store can provide a convenient way for customers to test out products and interact with brands.
2. Clean Water Skincare - Highlighting the importance of using clean water in conjunction with skincare could disrupt the industry by potentially leading to new product innovations and marketing strategies centered around this concept.
3. Modular Retail Designs - Creating flexible and easily mobile retail spaces could allow for companies to have a more impactful in-store presence that can easily adapt to different locations and customer needs.
Industry Implications
1. Beauty - The beauty industry can capitalize on the idea of mobile skincare labs by incorporating the concept in their own stores and providing more opportunities for customers to interact with products.
2. Retail - As retail spaces continue to adapt to changing consumer demands, creating modular store designs can provide a more impactful and unique customer experience.
3. Health and Wellness - The idea of clean water skincare can be applied to various health and wellness industries, potentially leading to the development of new products that prioritize the use of clean water and its benefits.
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