Coffee brands develop time-saving brewing products for busy consumers
Implications - Busy lifestyles and coffee often go hand in hand, which has led to the development of exceptionally efficient products. Cutting down on time follows the natural progression of commercial ventures as brands in many sectors are looking for ways to fit into crammed consumer schedules and increasingly on-the-go lifestyles.
Workshop Question - With the need for streamlining consumption, how can you condense the consumer's journey from decision making to POP?
Trend Themes
1. Efficient, On-the-go Coffee Brewing - Consumers are seeking time-saving and portable coffee brewing options that fit into busy lifestyles.
2. Innovative Coffee Brewing Technology - Novel coffee brewing techniques and equipment are being developed for consumers who desire to create the perfect cup of coffee in unconventional settings.
3. Eco-friendly Coffee Brewing - Sustainably-minded consumers are seeking portable coffee brewing options that use eco-friendly materials and minimize waste.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can benefit from developing innovative portable coffee brewing technology with efficient yet eco-friendly features.
2. Travel and Tourism - Travel companies can appeal to consumers by providing coffee-making kits, mobile espresso machines, and other on-the-go brewing accessories that simplify travel experiences.
3. Food and Beverage - Food and beverage companies can benefit from creating eco-friendly, portable coffee brewers to cater to the growing market of consumers who prioritize sustainability and convenience.
