Brewberry Packaging is Gushing with Whimsicality Through Colors and Graphics
Amelia Roblin — May 1, 2015 — Marketing
References: catrinasilveira & packageinspiration
It cannot be denied that Brewberry Beer is packaged differently to competing beverages of this type. Brown or green bottles with distinctive labels are the norm, and this brand serves up a matte white growler with no obvious sticker at all.
Based in Toronto, Catrina Silveira dressed up this delicious alcoholic concoction of dark lager and Canadian blueberries with an opaque whitewash. To this clean and contemporary-looking base, she included a loosely scribbled logo that reads 'Brewberry' in curling cyan-colored loops. Catrina completed her female-focused design with a playful and generous seal over the cap that perfectly matches the bright hue of the cloud-like cursive typography.
The design of Brewberry deserves attention for a couple of reasons: firstly, it's visually endearing; secondly, it separates itself from other brands, demonstrating clever creativity and earning the beverage some special attention.
Based in Toronto, Catrina Silveira dressed up this delicious alcoholic concoction of dark lager and Canadian blueberries with an opaque whitewash. To this clean and contemporary-looking base, she included a loosely scribbled logo that reads 'Brewberry' in curling cyan-colored loops. Catrina completed her female-focused design with a playful and generous seal over the cap that perfectly matches the bright hue of the cloud-like cursive typography.
The design of Brewberry deserves attention for a couple of reasons: firstly, it's visually endearing; secondly, it separates itself from other brands, demonstrating clever creativity and earning the beverage some special attention.
Trend Themes
1. Whimsical Packaging - The trend of using colorful and playful packaging designs to stand out from competitors and attract consumer attention.
2. Minimalistic Labeling - The trend of using minimal or no labels on beverage packaging, opting for clean and contemporary-looking designs instead.
3. Female-focused Design - The trend of incorporating feminine elements and color schemes in product designs to target women consumers.
Industry Implications
1. Craft Beer - Craft beer industry can capitalize on the trend of whimsical packaging by creating unique and visually appealing designs that differentiate their products.
2. Beverage Packaging - Beverage packaging industry can explore the trend of minimalistic labeling by developing innovative techniques to incorporate branding directly into the packaging material.
3. Consumer Goods - Consumer goods industry can implement female-focused design strategies to attract and engage with women consumers by incorporating feminine elements in their product branding and packaging.
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