Felissimo's Fragrant Hand Cream for Humans Smells Like a Cat's Paw
Laura McQuarrie — April 17, 2015 — Lifestyle
References: felissimo.co.jp & en.rocketnews24
From clothing to magazines, there are a slew of products designed specifically for cat lovers, but none of them are quite as novel as Felissimo's Cat Paw Scent Hand Cream for humans.
After the Felissimo Cat Division dreamed up a cosmetic that would leave hands feeling as soft and fragrant as a cat's paw, Felissimo consulted with the Yamamoto Perfumery Co. to scope out the perfect paw smell at a number of Japanese cat cafés. The brand also asked cat owners on social media to chime in about scent as well, with many people describing that their cat's paws smelled of pleasing scents like caramel, crepes or as most reported, popcorn. As a result, the Cat Paw Scent Hand Cream has a scent that's mostly popcorn-like, with a few floral hints.
After the Felissimo Cat Division dreamed up a cosmetic that would leave hands feeling as soft and fragrant as a cat's paw, Felissimo consulted with the Yamamoto Perfumery Co. to scope out the perfect paw smell at a number of Japanese cat cafés. The brand also asked cat owners on social media to chime in about scent as well, with many people describing that their cat's paws smelled of pleasing scents like caramel, crepes or as most reported, popcorn. As a result, the Cat Paw Scent Hand Cream has a scent that's mostly popcorn-like, with a few floral hints.
Trend Themes
1. Cat-inspired Beauty Products - The trend of cat-related beauty products, such as Felissimo's Cat Paw Scent Hand Cream, is growing as cat lovers seek unique and novelty cosmetics.
2. Scent-based Cosmetics - The use of unique and unusual scents in cosmetics, like the popcorn-inspired scent in Felissimo's hand cream, is an emerging trend that offers disruptive innovation opportunities in the beauty industry.
3. Consumer Co-creation in Product Development - Brands involving consumers in the creation and development process, like Felissimo did by consulting with cat owners on social media for scent feedback, is a trend that provides opportunities for disruptive innovation in various industries.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can take advantage of the cat-inspired beauty products trend by developing more innovative and unique cat-related products.
2. Fragrance and Perfume - The fragrance and perfume industry can explore the use of unusual and interesting scents, such as popcorn, for creating disruptive products that appeal to consumers seeking novelty.
3. Consumer Products and Goods - The trend of consumer co-creation in product development, demonstrated by Felissimo involving cat owners in the development of their hand cream, presents opportunities for disruptive innovation in a wide range of consumer goods industries.
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