These Art Deco Labels Allude to Unlocking Prized Protected Recipes
Amelia Roblin — May 9, 2015 — Marketing
References: behance.net & packagingoftheworld
There is as much exquisite detail to the concept behind these Art Deco labels as there is to their aesthetics.
Designer Tyler Kruger endeavored to dress up a range of four original German beers within the enchanting theme of the American Prohibition of the 1920s. Elaborate lines with geometric symbols and botanical detailing create intriguing patterns that are unique to this hypothetical brand. The different varieties of the pilsners and hefewizens are marked with distinctive colors too.
Tresor Brewery packaging subtly tells the story of valuable recipes that were once stored under lock and key. The vault-inspired imagery of these Art Deco beer labels gives the brand an air of exclusivity and rich history. All up, the strategy here fosters a collection of intriguing attributes that elevate these beverages above your basic booze.
Designer Tyler Kruger endeavored to dress up a range of four original German beers within the enchanting theme of the American Prohibition of the 1920s. Elaborate lines with geometric symbols and botanical detailing create intriguing patterns that are unique to this hypothetical brand. The different varieties of the pilsners and hefewizens are marked with distinctive colors too.
Tresor Brewery packaging subtly tells the story of valuable recipes that were once stored under lock and key. The vault-inspired imagery of these Art Deco beer labels gives the brand an air of exclusivity and rich history. All up, the strategy here fosters a collection of intriguing attributes that elevate these beverages above your basic booze.
Trend Themes
1. Art Deco Packaging - Disruptive innovation opportunity: Create unique and visually appealing packaging designs inspired by the Art Deco style.
2. Hypothetical Brands - Disruptive innovation opportunity: Develop creative and compelling branding concepts for imaginary products.
3. Storytelling Packaging - Disruptive innovation opportunity: Design packaging that tells a narrative, enhancing the consumer's experience and emotional connection with the product.
Industry Implications
1. Craft Beer Industry - Disruptive innovation opportunity: Introduce innovative packaging and branding strategies to stand out in the competitive craft beer market.
2. Beverage Packaging Industry - Disruptive innovation opportunity: Explore new and unique packaging designs that showcase the product's history and create a sense of exclusivity.
3. Design and Advertising Industry - Disruptive innovation opportunity: Collaborate with brands to create visually stunning packaging that captivates consumers and tells a compelling story.
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