This Ultramodern Lingerie Branding Exudes Youthful Vitality
Rebecca Byers — May 11, 2015 — Fashion
References: reynoldsandreyner & thedieline
POM POM is a dynamic Los Angeles-based lingerie line using geometrical, eye-catching paper packaging to differentiate its line of products from the competition. In order to create a visual identity that is both modern and potent, POM POM tapped creative firm Reynolds and Reyner, who created a stunning range of vibrant packaging.
The dynamic paper packaging for the POM POM line follows in line with the brand's attempt to create lingerie that is not only flirty or sexy, but work-oriented and able to be worn all day without compromising on comfort.
Another unique aspect of the POM POM line is that it is decidedly gender-neutral, a refreshing take on personal garments that proves the brand is interested in pushing the envelope in several ways.
The dynamic paper packaging for the POM POM line follows in line with the brand's attempt to create lingerie that is not only flirty or sexy, but work-oriented and able to be worn all day without compromising on comfort.
Another unique aspect of the POM POM line is that it is decidedly gender-neutral, a refreshing take on personal garments that proves the brand is interested in pushing the envelope in several ways.
Trend Themes
1. Gender-neutral Lingerie - The rising demand for gender-neutral products in the lingerie industry offers an opportunity for companies to expand their customer base and explore new market niches.
2. Innovative Packaging - Innovative and eye-catching packaging designs can differentiate a lingerie brand from its competitors and can attract more customers through aesthetic appeal.
3. Comfort-oriented Lingerie - The demand for lingerie that is both comfortable and fashionable is growing, presenting an opportunity for brands to offer products that meet this need.
Industry Implications
1. Lingerie Industry - Brands in the lingerie industry can explore the growing demand for gender-neutral and comfortable lingerie to expand their customer base and tap into new market segments.
2. Packaging Industry - Creative firms in the packaging industry can offer innovative and visually appealing packaging designs to lingerie brands to help differentiate their products and stand out in a crowded market.
3. Fashion Industry - The growing demand for comfortable and gender-neutral lingerie presents an opportunity for the fashion industry to explore new design trends and create innovative products that cater to a wider variety of customers.
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