Cadbury's Classic Cake Bars Are Rebranded as Fun Mini Rolls
Laura McQuarrie — May 14, 2015 — Lifestyle
References: cadburycakes & packagingoftheworld
You might not know it thanks to the recent rebranding, but Mini Rolls are the same classic cake bars that Cadbury has been selling since 1962. In order to make this snack more appealing to the eyes and tastebuds of modern customers, a few details were changed, mostly to do with presentation. To go along with witty quips printed on the packaging like "I'm on a Roll" and "ROFL" that make reference to laughter, the filling in the rolls was reshaped to look like a speech mark. For continuity, this icon is also seen framing the quotes on the snack wrappers.
The goal of the rebranding was ultimately to create a bold, fun and "big personality" for the snack that would make flavors like Raspberry, Milk Chocolate, Orange and Banana seem to shout at consumers from the shelves of stores.
The goal of the rebranding was ultimately to create a bold, fun and "big personality" for the snack that would make flavors like Raspberry, Milk Chocolate, Orange and Banana seem to shout at consumers from the shelves of stores.
Trend Themes
1. Rebranded Snacks - Opportunity to update and rebrand classic snacks to appeal to modern customers.
2. Creative Packaging - Opportunity to use witty and visually appealing packaging to draw attention to snacks.
3. Playful Product Design - Opportunity to reshape and redesign snack fillings, textures and shapes to make them more fun and playful.
Industry Implications
1. Food and Beverage - Industry can adapt classic snacks to changing consumer tastes and trends.
2. Packaging - Industry can create unique and creative packaging designs to make products stand out.
3. Design and Manufacturing - Industry can work with snack companies to design and manufacture new and innovative snack products.
2.2
Score
Popularity
Activity
Freshness
