Cadbury’s Joy Generator Uses Facebook to Suggest Specific Treats
Meghan Young — July 16, 2014 — Lifestyle
For those who have always wanted to find their perfect match, the Cadbury Joy Generator is here to make profiled chocolate matches. It might not help people connect with their dream girl or boy, but this sweet treat has always been a great second runner. Perhaps profiled chocolate matches will make them feel even better about themselves and their life choices.
IN order to celebrate the brand's wide range of choices, these profiled chocolate matches introduce people to flavors that they may never have considered trying out. A clever way to market what they carry, the Cadbury Joy Generator also plays on the current social media fad of matching people to pop culture characters, celebrities and more. People love the added insight into their individual personalities.
IN order to celebrate the brand's wide range of choices, these profiled chocolate matches introduce people to flavors that they may never have considered trying out. A clever way to market what they carry, the Cadbury Joy Generator also plays on the current social media fad of matching people to pop culture characters, celebrities and more. People love the added insight into their individual personalities.
Trend Themes
1. Profiled Chocolate Matches - Using personal profiles to suggest customized chocolate flavors.
2. Social Media Matching - Applying the trend of matching people to pop culture characters and celebrities to marketing campaigns.
3. Celebrating Flavor Range - Highlighting the diverse flavors available to encourage customers to try new options.
Industry Implications
1. Confectionery - Using personalized profiles to create unique chocolate products and enhance customer experience.
2. Marketing - Incorporating social media trends into marketing strategies to attract and engage consumers.
3. Food and Beverage - Exploring flavor variety and customization to appeal to consumer preferences and drive sales.
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