Perfect for Summer, Shiseido Offers the Urban Environment Sun
Sun protection skincare is a must all year-round but it is especially pertinent during the summer months when the sun tends to be more intense. Luxury skincare brand Shiseido is offering an affordable Urban Environment Sun Set that features three powerful formulas that will ensure optimal protection, both from the sun and other environmental stressors such as urban pollution.
This sun protection skincare round-up includes Shiseido's Urban Environment Oil-Free Sunscreen SPF 42 (30 mL), the Benefiance Wrinkle Smoothing Cream (15 mL), and the Clarifying Cleansing Foam (50 mL). All three come in a compact yellow sun pouch. The foam cleanses away impurities while the smoothing cream hydrates the skin to reveal a "youthful-looking radiance." Of course, Shiseido's oil-free sunscreen reduces the damage caused by harmful sun rays.
Image Credit: Shiseido
This sun protection skincare round-up includes Shiseido's Urban Environment Oil-Free Sunscreen SPF 42 (30 mL), the Benefiance Wrinkle Smoothing Cream (15 mL), and the Clarifying Cleansing Foam (50 mL). All three come in a compact yellow sun pouch. The foam cleanses away impurities while the smoothing cream hydrates the skin to reveal a "youthful-looking radiance." Of course, Shiseido's oil-free sunscreen reduces the damage caused by harmful sun rays.
Image Credit: Shiseido
Trend Themes
1. Multi-functional Skincare Products - Brands can create more value for consumers by offering multi-functional skincare products that provide protection from both the sun and other environmental stressors.
2. Affordable Sun Protection Sets - Offering affordable sun protection sets is an opportunity for brands to attract budget-conscious consumers without compromising on quality.
3. Eco-friendly Sun Protection - Brands can tap into the growing demand for eco-friendly products by offering sustainable and environmentally-friendly sun protection options.
Industry Implications
1. Skincare Industry - The skincare industry can capitalize on the trend of sun protection by developing innovative products that offer protection from multiple environmental factors.
2. Travel Industry - The travel industry can partner with skincare brands to offer sun protection sets as part of travel packages, appealing to consumers' need for convenience.
3. Sustainability Industry - The growing consumer interest in sustainability presents an opportunity for companies in the sustainability industry to partner with skincare brands and develop more eco-friendly sun protection options.
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