Columbia Keeps You Dry and Protected with Its Innovative Fabric
References: columbiasportswear
Whether you are out for a mid-day run, having fun at the beach, or simply doing errands, this UPF long-sleeve shirt by Columbia Sportswear is bound to keep you comfortable, dry, and protective. The product, which goes by the name of the 'Women's PFG Tidal Deflector™ Printed Long Sleeve Shirt,' is equipped with highly innovative Omni technology that the brand has become known for.
The UPF long-sleeve shirt boasts Omni-Wick™—that is the fabric is breathable and moisture-wicking, "rapidly pulling moisture away from your skin so you can stay dry and comfortable." Additionally, the shirt also features Omni-Shade™ UPF 50 sun protection and Omni-Shade™ Sun Deflector.
Columbia Sportswear makes the 'Women's PFG Tidal Deflector™ Printed Long Sleeve Shirt available in Bright Nectar + Electric Turquoise Gradient, Light Lime + Deep Marine Gradient, Cool Grey + Sorbet Gradient.
Image Credit: Columbia
The UPF long-sleeve shirt boasts Omni-Wick™—that is the fabric is breathable and moisture-wicking, "rapidly pulling moisture away from your skin so you can stay dry and comfortable." Additionally, the shirt also features Omni-Shade™ UPF 50 sun protection and Omni-Shade™ Sun Deflector.
Columbia Sportswear makes the 'Women's PFG Tidal Deflector™ Printed Long Sleeve Shirt available in Bright Nectar + Electric Turquoise Gradient, Light Lime + Deep Marine Gradient, Cool Grey + Sorbet Gradient.
Image Credit: Columbia
Trend Themes
1. UPF Clothing - Innovative fabric technology that protects the wearer from the sun's harmful rays is a disruptive innovation opportunity for the clothing industry.
2. Moisture-wicking Clothing - Clothing with breathable and moisture-wicking properties can offer innovative solutions for active individuals and provide a competitive edge for sportswear companies.
3. Sun Protective Clothing - The growing demand for sun-protective clothing creates an opportunity for the fashion industry to offer stylish apparel with innovative sun-protective technology.
Industry Implications
1. Sportswear - The innovative fabric technology used in these UPF shirts presents an opportunity for sportswear companies to expand their offerings and tap into the growing market of outdoor and athletic enthusiasts.
2. Fashion - The increasing demand for sun-protective clothing offers a chance for the fashion industry to incorporate this innovative technology into their designs and appeal to health-conscious consumers.
3. Active Wear - The moisture-wicking properties and innovative sun-protective technology used in UPF clothing provide an opportunity for active wear companies to offer functional and stylish apparel for individuals with active lifestyles.
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