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Three-in-One Mineral Sunscreens

Clean the Sky - Positive Eco Trends & Breakthroughs

Liz Earle Environmental Defence Cream Mineral SPF 25 is Effective

— April 23, 2021 — Marketing
The Liz Earle Environmental Defence Cream Mineral SPF 25 is a new product from the brand that's targeted towards consumers looking to enjoy enhanced protection from the sun and more. The product features a three-in-one functionality that will block out UVA and UVB rats, while also keeping blue light and even pollution at bay without clogging pores. Suitable for all skin types and tones, the product is formulated with naturally derived minerals including shea butter, lingonberry seed oil, blueberry seed oil and borage seed oil.

The Liz Earle Environmental Defence Cream Mineral SPF 25 is available from the brand now and is arriving just in time for warmer weather as consumers seek out ways to stave off sun exposure.

Image Credit: Liz Earle Beauty
Trend Themes
1. Mineral-based Sunscreens - Disruptive innovation opportunity: Develop new products that combine sun protection with additional skincare benefits to appeal to consumers who want multi-functional products.
2. Blue Light Protection - Disruptive innovation opportunity: Create products that not only protect against the sun's rays, but also blue light from electronic devices that can damage skin over time.
3. Pollution Protection - Disruptive innovation opportunity: Develop products that combat the effects of pollution on the skin by blocking pollutants and providing antioxidant protection.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Develop more sophisticated skincare products that offer comprehensive protection and nourishment for all skin types and tones.
2. Sunscreen - Disruptive innovation opportunity: Create new products that offer enhanced sun protection using natural ingredients that are gentle on the skin and the environment.
3. Personal Care - Disruptive innovation opportunity: Develop products that combine the benefits of personal care and skincare by offering multi-functional benefits to consumers.
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