Skincall Daily Triple Affordably Delivers Anti-Aging Benefits
Laura McQuarrie — July 28, 2021 — Fashion
References: skincallco & bizjournals
Skincall Daily Triple is a luxurious and affordable serum with a first-to-market peptide complex called Smoothtide3. Formulated to deliver anti-aging assistance, the skincare product boasts the benefits of ingredients like brightening niacinamide and hyaluronic acid.
Although the product is geared towards people in their 30s who are beginning to notice changes in their facial features, the brand says that the product is useful for all age groups. Skincall founder Meg Pryde emphasizes, "It has so much less to do with the way someone looks, and it has everything to do with the way someone feels and wants to take care of themselves. You’ve seen skincare really become the new self-care … That is why a lot of the younger age groups really latch onto skincare routines."
Although the product is geared towards people in their 30s who are beginning to notice changes in their facial features, the brand says that the product is useful for all age groups. Skincall founder Meg Pryde emphasizes, "It has so much less to do with the way someone looks, and it has everything to do with the way someone feels and wants to take care of themselves. You’ve seen skincare really become the new self-care … That is why a lot of the younger age groups really latch onto skincare routines."
Trend Themes
1. Luxurious and Affordable Skincare - There is an opportunity to disrupt the skincare industry by providing high-end, effective skincare products at an affordable price point.
2. Anti-aging Serum for All Ages - Brands can disrupt the traditional age-specific marketing approach of skincare by creating products with anti-aging benefits that cater to all age groups.
3. Skincare as Self-care - There is an opportunity to take advantage of the growing trend of skincare as self-care by incorporating mental health and wellness components into skincare product marketing and formulations.
Industry Implications
1. Skincare - Skincare companies can disrupt the industry by prioritizing affordable, high-quality ingredients and marketing their products as accessible to all age groups.
2. Mental Health and Wellness - Brands can incorporate mental health components into skincare products and marketing to appeal to the growing trend of skincare as self-care.
3. Beauty Retail - Retailers can disrupt the beauty industry by promoting and stocking affordable, high-quality skincare products that cater to all age groups.
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