Tower 28's SunnyDays SPF 30 is a Two-in-One Mineral Sunscreen
Laura McQuarrie — September 29, 2021 — Fashion
References: tower28beauty & byrdie
Tower 28's SunnyDays SPF 30 Tinted Sunscreen Foundation is a two-in-one mineral sunscreen product that delivers broad-spectrum protection, all the while combating blue light pollution, soothing the skin and diminishing redness. The protective product shields the skin and at the same time leaves it with a natural finish so that features like moles and freckles can shine through.
The formula can be found in 14 shades that offer light to medium coverage that's buildable and won't leave behind an undesirable white cast.
Notably, SunnyDays is the first and only complexion makeup product of its kind that has earned the National Eczema Association's Seal of Acceptance. With a formula that's free from alcohol, fragrance, gluten and soy, SunnyDays SPF 30 is safe for sensitive skin.
The formula can be found in 14 shades that offer light to medium coverage that's buildable and won't leave behind an undesirable white cast.
Notably, SunnyDays is the first and only complexion makeup product of its kind that has earned the National Eczema Association's Seal of Acceptance. With a formula that's free from alcohol, fragrance, gluten and soy, SunnyDays SPF 30 is safe for sensitive skin.
Trend Themes
1. Tinted Mineral Sunscreen - There is an opportunity to develop tinted mineral sunscreens that are eco-friendly and offer more skin-enhancing benefits beyond sun protection.
2. Blue Light Defense - Developing skincare and cosmetic products that combat blue light pollution could become a major trend, especially as more people spend time in front of computer screens.
3. Sensitive Skin-friendly Makeup - Creating makeup products that have earned seals of acceptance from organizations like the National Eczema Association is a growing trend, signaling a shift toward more inclusive beauty options for consumers with sensitive skin.
Industry Implications
1. Cosmetics - Cosmetic companies can take advantage of the trend towards tinted mineral sunscreens and develop products that cater to eco-conscious consumers in order to stand out in an increasingly crowded market.
2. Skincare - As more people become aware of the potential harms of blue light pollution, skincare companies can develop products that offer protection and treatment, creating a new category of skincare for this specific issue.
3. Medical - With the rise of sensitive skin and eczema, medical professionals can work towards developing new treatments or programs for individuals struggling with these concerns, ultimately improving their quality of life.
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