Supergoop's 'Poof Part Powder' is Like a Dry Shampoo with UV Protection
Laura McQuarrie — March 18, 2019 — Fashion
References: supergoop & fashionista
There are countless hair powder products for helping with everything from refreshing second-day hairstyle to adding volume and absorbing excess oil but Supergoop's new Poof Part Powder sets itself apart as a product that's like dry shampoo but with added UV protection for the scalp and hair. The Poof Part Powder takes the form of a 100% mineral SPF that's non-greasy, translucent and virtually undetectable.
Although Supergoop offers a variety of skincare products for the face and body, its new Poof Part Powder was specifically developed to address the fact that many people find their scalps irritated by time in the sun. As the brand strives to deliver head-to-toe sun protection solutions that can easily be integrated into one's daily routine, Poof Part Powder is ideal for being a simple swap for a conventional dry shampoo product.
Although Supergoop offers a variety of skincare products for the face and body, its new Poof Part Powder was specifically developed to address the fact that many people find their scalps irritated by time in the sun. As the brand strives to deliver head-to-toe sun protection solutions that can easily be integrated into one's daily routine, Poof Part Powder is ideal for being a simple swap for a conventional dry shampoo product.
Trend Themes
1. Uv-protective Hair Products - Opportunity for the beauty industry to develop hair care products with UV protection for the scalp and hair.
2. Multifunctional Hair Powders - Trend for hair powder products that serve multiple purposes such as refreshing the hairstyle, adding volume, and providing UV protection.
3. Head-to-toe Sun Protection - Trend towards holistic sun protection solutions for the face, body, and hair that can be easily integrated into daily routines.
Industry Implications
1. Beauty and Personal Care - Industry for hair care and skincare products to develop innovative solutions that provide UV protection for the scalp, face, and body.
2. Outdoor and Adventure Sports - Industry for sun protection products that cater to enthusiasts of outdoor and adventure sports.
3. Fashion and Accessories - Industry for fashion accessories that offer UV protection like hats, sunglasses, and scarves.
2
Score
Popularity
Activity
Freshness
