The Spice Girls Will Reunite for West End Musical 'Viva Forever'
Sarah Robson — June 3, 2012 — Art & Design
References: piccadillytheatre.org & broadway
This December there will be a Spice Girls West End Musical called Viva Forever. For all of those girls in their twenties who grew up listening and obsessing over this girl group, you can now relive the past with Viva Forever.
This musical will be performed at the Piccadilly Theatre in London, England, and the original Spice Girls will reunite for the opening night of this show. The show will include their songs Wannabe, Who Do You Think You Are, Mamma and The Lady is a Vamp.
This musical was put together by Judy Craymer who is the same individual who created Mamma Mia. This musical will not completely be about the Spice Girls, but it will include 16 of their numbers.
Additional Images: Digital Spy
This musical will be performed at the Piccadilly Theatre in London, England, and the original Spice Girls will reunite for the opening night of this show. The show will include their songs Wannabe, Who Do You Think You Are, Mamma and The Lady is a Vamp.
This musical was put together by Judy Craymer who is the same individual who created Mamma Mia. This musical will not completely be about the Spice Girls, but it will include 16 of their numbers.
Additional Images: Digital Spy
Trend Themes
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2. Reunion Performances - Disruptive innovation opportunity: Organize special events that bring together popular music groups from the past to attract dedicated fan bases.
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Industry Implications
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3. Merchandise - Disruptive innovation opportunity: Design and produce limited edition collectibles and memorabilia tied to nostalgic pop culture moments to capitalize on fan nostalgia.
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