This Organic Valley Ad Shows What Women's Mornings are Really Like
Katherine Pendrill — July 25, 2016 — Pop Culture
A recent Organic Valley ad for the company's new Organic Balance breakfast shake reveals what a typical morning is like for most professional women. Poking fun at the way most breakfast food commercials show women carrying out near-impossible morning routines, the ad appeals to busy women who don't have time to prepare a home-cooked breakfast each day.
The Organic Valley ad is called the 'Real Morning Report' and it takes a look at what each morning is really like for professional women. Instead of doing yoga and eating a nutritious breakfast, the ad reveals that most women spend their time checking their email and getting dressed. The company even uses hilarious statistics to back-up its message, such as the fact that "only 16% of women would describe their morning with the hashtag #blessed." The ad ends by promoting the new Organic Balance breakfast shakes as a more realistic option for women with hectic lives.
The ad cleverly addresses the growing disconnect between the way women's lives are portrayed in the media and the reality of being a working women, while simultaneously advertising a product that fits our modern day breakfast needs.
The Organic Valley ad is called the 'Real Morning Report' and it takes a look at what each morning is really like for professional women. Instead of doing yoga and eating a nutritious breakfast, the ad reveals that most women spend their time checking their email and getting dressed. The company even uses hilarious statistics to back-up its message, such as the fact that "only 16% of women would describe their morning with the hashtag #blessed." The ad ends by promoting the new Organic Balance breakfast shakes as a more realistic option for women with hectic lives.
The ad cleverly addresses the growing disconnect between the way women's lives are portrayed in the media and the reality of being a working women, while simultaneously advertising a product that fits our modern day breakfast needs.
Trend Themes
1. Realistic Morning Routines - Brands can capitalize on the trend of realistic morning routines, connecting with busy professionals who can't devote much time to elaborate morning routines.
2. Honest Advertising - Highly relatable ads that poke fun at traditional advertising campaigns by highlighting their unrealistic portrayals have the potential to go viral and resonate with audiences.
3. Healthy Convenience Products - As more consumers look for quick and easy breakfast options, brands can innovate and create healthy, convenient products that fit with modern day breakfast routines and busy lifestyles.
Industry Implications
1. Food and Beverage - Companies can create healthy, convenient breakfast products that appeal to busy professionals looking for morning meal options that fit their fast-paced lifestyle.
2. Marketing and Advertising - An opportunity exists for marketers to create more honest, humorous ad campaigns that tap into relatable themes and poke fun at traditional advertising tactics.
3. Wellness and Lifestyle - Brands can create products and services that cater to consumers who prioritize healthy living, but don't always have the time to devote to elaborate self-care routines like extravagant breakfasts.
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