Racked Ben & Jerry's Competition Churned Out Scrumptious Couture Humor
Amelia Roblin — November 4, 2011 — Pop Culture
References: racked & fashionista
The controversy over the newly released B & J flavor called 'Schweddy Balls' amusingly inspired the Racked Ben & Jerry's competition to come up with a range of fashion-themed ice creams. It seems that the website staff began by having their own fun, but it ultimately resulted in an online competition whereby Twitter users started posting their scrumptiously comical concepts for a chance to be featured on Racked.
A few of the more classic-looking ideas that were jerry-built in photoshop include 'Banana Wintour' in honor of Anna Wintour, 'No More Carmel Toe,' 'Jeremy Scott's Hott Buns' and 'Donna Karamel.' Artemis's "Blast my nips!" was churned into 'Blast my Chips,' to round out a ridiculous, hilarious and delicious collection of fictional Racked Ben & Jerry's flavors.
A few of the more classic-looking ideas that were jerry-built in photoshop include 'Banana Wintour' in honor of Anna Wintour, 'No More Carmel Toe,' 'Jeremy Scott's Hott Buns' and 'Donna Karamel.' Artemis's "Blast my nips!" was churned into 'Blast my Chips,' to round out a ridiculous, hilarious and delicious collection of fictional Racked Ben & Jerry's flavors.
Trend Themes
1. Fashion-themed Ice Cream - Opportunity for ice cream brands to create fashion-inspired flavors and packaging to attract trendy consumers.
2. Online Competitions - Opportunity for brands to engage with consumers through online competitions to generate user-generated content and increase brand visibility.
3. Humorous Food Concepts - Opportunity for food brands to create humorous and unconventional food concepts to stand out in the crowded market and appeal to younger demographics.
Industry Implications
1. Food and Beverage - Opportunity for ice cream brands to leverage fashion-themed flavors and packaging to differentiate themselves in the competitive market.
2. Social Media and Marketing - Opportunity for marketing agencies and social media platforms to capitalize on the trend of online competitions to help brands engage with their target audience.
3. Fashion and Lifestyle - Opportunity for fashion brands to collaborate with food brands to create limited edition fashion-themed food products and extend their brand reach.
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