The Latest Aerie Commercial Features Model Barbie Ferreira
Katherine Pendrill — January 29, 2016 — Marketing
The latest Aerie commercial is making headlines for showcasing size 12 'curve' model Barbie Ferreira. In keeping with the brand's ongoing #AerieREAL campaign, the latest ad features a un-photoshopped model embracing her natural beauty.
The new Aerie commercial is a video teaser for the #AerieREAL ads that star Ferreira sporting the brand's lingerie and swimwear. As a preface to the upcoming ads, the video reveals an interview with Ferreira on her thoughts on body image, photoshop and some of the unrealistic beauty standards that women are held to. Ferreira answers each of these questions while lounging around in some of the brand's bright and colorful swimwear.
Ferreira's unapologetic stance on embracing natural beauty is sure to appeal to consumers who are interested in seeing more diverse ad campaigns.
The new Aerie commercial is a video teaser for the #AerieREAL ads that star Ferreira sporting the brand's lingerie and swimwear. As a preface to the upcoming ads, the video reveals an interview with Ferreira on her thoughts on body image, photoshop and some of the unrealistic beauty standards that women are held to. Ferreira answers each of these questions while lounging around in some of the brand's bright and colorful swimwear.
Ferreira's unapologetic stance on embracing natural beauty is sure to appeal to consumers who are interested in seeing more diverse ad campaigns.
Trend Themes
1. Body Positivity Advertising - Brands are embracing a diverse range of models and promoting un-retouched, honest representations of women's bodies, offering an opportunity to disrupt the traditional beauty norms.
2. Unconventional Beauty Standards - Embracing individuals that differ from society's traditional beauty norms, particularly in the fashion industry, is on the rise, offering brands to showcase diversity in their campaigns.
3. Realistic Body Images - Advertising campaigns featuring unaltered images of models that represent different body types are becoming increasingly popular as consumers demand authenticity in brand messaging.
Industry Implications
1. Fashion Industry - The fashion industry is ripe for disruption as more consumers demand diversity in their representation, embracing varied body types and styles.
2. Advertising Industry - With an increased emphasis on realistic representations of beauty, advertising agencies who prioritize this shift offer the opportunity to innovate and stand out from competitors.
3. Photography Industry - With a focus on capturing people and products in their most authentic form, photography styles are changing to help evoke deeper connections with consumers and highlight diversity.
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