The Starkist Creations Microwavables are Ready in 30 Seconds
Michael Hemsworth — April 9, 2020 — Marketing
The Starkist Creations Microwavables are a new product created from the US-based food brand to offer time-poor consumers with a way to enjoy a hot meal or snack that's nutritious and flavorful at anytime of day. The tuna-based snack features shelf-stable profile, and is packed with seasonings, vegetables and grains to make them a complete food option to choose. The products come in four varieties including Latin Citrus, Spicy Rice & Beans, Thai Green Curry and Tomato Basil.
Vice President of Marketing & Innovation at Starkist Andy Mecs spoke on the Starkist Creations Microwavables saying, "Today’s consumer seeks a balance between health and convenience when considering food purchases—both are extremely important. We kept this in mind when creating a microwavable product that is high-quality, and it helps shift the ‘unhealthiness’ stigma that has been pervasive in the past. Starkist Creations Microwavables provide busy consumers with a solution that is a good source of lean protein, combining wild caught tuna, vegetables, and grains like quinoa, barley, and brown rice."
Vice President of Marketing & Innovation at Starkist Andy Mecs spoke on the Starkist Creations Microwavables saying, "Today’s consumer seeks a balance between health and convenience when considering food purchases—both are extremely important. We kept this in mind when creating a microwavable product that is high-quality, and it helps shift the ‘unhealthiness’ stigma that has been pervasive in the past. Starkist Creations Microwavables provide busy consumers with a solution that is a good source of lean protein, combining wild caught tuna, vegetables, and grains like quinoa, barley, and brown rice."
Trend Themes
1. Convenient Ready-to-eat Meals - The rise of time-poor consumers has created an opportunity for convenient ready-to-eat meals like Starkist Creations Microwavables to provide nutritious and flavorful options in just 30 seconds.
2. Shelf-stable Snacks - Shelf-stable snacks with added seasonings, vegetables, and grains, such as Starkist Creations Microwavables, offer a complete food option that can be enjoyed anytime without compromising on taste or nutrition.
3. Health-conscious Convenience - The demand for health-conscious food options combined with convenience has paved the way for microwavable products like Starkist Creations Microwavables, which provide busy consumers with a good source of lean protein and a balanced meal in minutes.
Industry Implications
1. Packaged Food Industry - The packaged food industry can explore the opportunity of creating more convenient and nutritious ready-to-eat meal options to cater to the growing demand of time-poor consumers.
2. Canned Food Industry - The canned food industry can leverage the popularity of shelf-stable snacks like Starkist Creations Microwavables by introducing innovative products that combine different seasonings, vegetables, and grains in a convenient canned format.
3. Healthy Snack Industry - The healthy snack industry can tap into the market of health-conscious consumers who seek convenient options by offering more microwavable products like Starkist Creations Microwavables that provide a balanced meal with lean protein and added nutrients.
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