Brands are using repurposed ingredients to create hair products
Trend - In an effort to appeal to eco-conscious consumers, brands in the haircare space are launching hair products created from upcycled ingredients. These products help food divert waste and ensure resources have a longer life cycle.
Insight - In light of climate change and the pollution crisis, waste has become a prominent concern for many consumers. As a result, the "circular economy," which includes upcycled products and ingredients, has become increasingly important to many as it helps lessen the environmental impact of a product. In addition, as consumers increasingly embrace social causes, they seek products and brands that align with their values.
Insight - In light of climate change and the pollution crisis, waste has become a prominent concern for many consumers. As a result, the "circular economy," which includes upcycled products and ingredients, has become increasingly important to many as it helps lessen the environmental impact of a product. In addition, as consumers increasingly embrace social causes, they seek products and brands that align with their values.
Workshop Question - Where could your brand cut back on waste to better appeal to consumers?
Trend Themes
1. Upcycled Hair Products - Haircare brands are using upcycled and repurposed ingredients to appeal to eco-conscious consumers and align with their values, contributing to the circular economy.
2. Sustainable Packaging - Brands are shifting to sustainable and upcycled packaging, including ocean waste plastic and reusing mineral water bottles, to reduce plastic waste and promote a further reuse of materials.
3. Nature Conservation Initiatives - Haircare brands are partnering with organizations to support nature conservation, such as planting trees and repurposing haircare packaging, to take action and protect plants and regenerate natural ecosystems.
Industry Implications
1. Beauty and Personal Care - Haircare brands are leading the way in using upcycled ingredients and sustainable packaging to appeal to environmentally-conscious consumers and reduce plastic waste.
2. Circular Economy - The use of upcycled ingredients and repurposed packaging in the haircare industry is contributing to the circular economy, promoting a more sustainable and environmentally-friendly approach to products.
3. Nature Conservation - Haircare brands are partnering with nature conservation organizations to give back to the planet, planting trees and repurposing packaging to regenerate natural ecosystems and protect plants.
