Milkadamia is Introducing "Plant Based Ice Creamier"
Laura McQuarrie — September 22, 2021 — Lifestyle
References: milkadamia & nosh
Milkadamia is preparing to introduce its latest innovations at this year's Natural Products Expo East, including products that explore new categories like macadamia milk ice cream—or as the brand calls it, "plant-based ice creamier." The decadent and dairy-free treats from the brand can be found in flavors like vanilla, coffee, chocolate and strawberry that declare "moo is moot."
Brands are using macadamia nut milk to replace the use of traditional dairy products in beverages and snacks, and this nut milk in particular stands out for being nutritious and versatile. Unlike alternatives of the past that were strictly created for those with allergies and intolerances, products like this plant-powered ice cream speak to consumers who want to purchase products that align with their health and environmental values.
Brands are using macadamia nut milk to replace the use of traditional dairy products in beverages and snacks, and this nut milk in particular stands out for being nutritious and versatile. Unlike alternatives of the past that were strictly created for those with allergies and intolerances, products like this plant-powered ice cream speak to consumers who want to purchase products that align with their health and environmental values.
Trend Themes
1. Plant-based Ice Creamier - Using plant-based ingredients to create indulgent frozen treats like Milkadamia's macadamia milk ice cream presents an opportunity for brands to tap into the growing consumer demand for healthier and planet-friendly options.
2. Macadamia Milk Innovations - As milk alternatives become increasingly popular, focusing on the unique properties of lesser-known nuts like macadamia presents a chance for brands to stand out with innovative and nutritious dairy-free products.
3. Nut Milk Expansion - The rising demand for plant-based alternatives in various categories opens up opportunities for brands to expand their offerings, such as using nut milks in ice cream like Milkadamia, as consumers seek a wider range of sustainable and healthy options.
Industry Implications
1. Dairy Alternatives - By using nut milks like macadamia to create dairy-free ice cream, brands in the dairy alternatives market can leverage trends towards plant-based eating without sacrificing indulgent treats.
2. Plant-based Desserts - Milkadamia's macadamia milk ice cream speaks to the growing demand for plant-based desserts, presenting an opportunity for brands to innovate in this space with creative and delicious products that cater to eco-conscious and health-conscious consumers alike.
3. Healthy Snacks - The versatility of macadamia nut milk makes it an appealing ingredient for healthy snack brands looking to introduce novel, nutritious options to their product lineup with Milkadamia's macadamia milk ice cream as a prime example of how nut milks can be used in indulgent treats without sacrificing health benefits.
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