Birds Eye Green Cuisine Meat-Free Cumberland-Style Sausages are Tasty
Michael Hemsworth — April 2, 2022 — Marketing
References: birdseye & conveniencestore
The Birds Eye Green Cuisine Meat-Free Cumberland-Style Sausages have been unveiled by the brand in the UK as a new product for consumers to incorporate into their favorite recipes when seeking out a vegan-friendly option. The sausages are arriving across a wide range of retail channels and also show off new branding on recyclable packaging to position them as a completely refreshed new product. Priced at £2.50, the sausages are high in fiber, rich in protein and also feature the Vegan Society seal of approval.
Senior Brand Manager at Birds Eye Green Cuisine Victoria Westwood commented on the new Birds Eye Green Cuisine Meat-Free Cumberland-Style Sausages saying, "At Birds Eye, we are always looking for ways to enhance our offering to ensure we are delivering products that shoppers keep coming back to. That’s why we’ve invested in improving the quality and taste of one of our original Green Cuisine SKUs. The new and improved Cumberland-style sausages are the tastiest we’ve created to date – this isn’t just our opinion either; consumers agree, with testing revealing that the new recipe has much higher preference scores with consumers than the original version of the sausage.”
Senior Brand Manager at Birds Eye Green Cuisine Victoria Westwood commented on the new Birds Eye Green Cuisine Meat-Free Cumberland-Style Sausages saying, "At Birds Eye, we are always looking for ways to enhance our offering to ensure we are delivering products that shoppers keep coming back to. That’s why we’ve invested in improving the quality and taste of one of our original Green Cuisine SKUs. The new and improved Cumberland-style sausages are the tastiest we’ve created to date – this isn’t just our opinion either; consumers agree, with testing revealing that the new recipe has much higher preference scores with consumers than the original version of the sausage.”
Trend Themes
1. Meat-free Products - The rise in demand for vegan-friendly and plant-based products presents opportunities to create innovative meat-free alternatives in the food industry
2. Recyclable Packaging - The emphasis on sustainable and eco-friendly practices opens up disruptive innovation opportunities to create recyclable and sustainable packaging solutions in the packaging industry
3. Vegan Society Approval - The Vegan Society approval can be utilized as a marketing tool and can present opportunities to create new and innovative vegan-friendly products in the food industry
Industry Implications
1. Food Industry - The food industry can utilize the rise in demand for vegan-friendly and plant-based products to create innovative meat-free alternatives
2. Packaging Industry - The packaging industry can capitalize on the emphasis on sustainable and eco-friendly practices to create recyclable and sustainable packaging solutions
3. Marketing Industry - The Vegan Society approval can be utilized as a marketing tool to promote and create new and innovative vegan-friendly products
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