The Babysitting Mama Game Taps into a Vast, Girly Market
Meghan Young — October 23, 2010 — Life-Stages
The Babysitting Mama game has you stuffing a Wii remote into a baby doll. Tapping into the vast, girly market of make-believe, it brings a virtual element to the whole concept.
Brought to you by Cooking Mama World, the Babysitting Mama Wii game comes with a doll and demonstrates the right way to take care of a baby. Not only can you cuddle your doll, you can use the nunchuck to feed the baby as well.
Brought to you by Cooking Mama World, the Babysitting Mama Wii game comes with a doll and demonstrates the right way to take care of a baby. Not only can you cuddle your doll, you can use the nunchuck to feed the baby as well.
Trend Themes
1. Virtual-reality Toys - The Babysitting Mama game demonstrates the potential for virtual-reality toys that add an interactive element to traditional play.
2. Gamification of Real-life Activities - The game taps into the trend of gamifying real-life activities, offering a virtual alternative for taking care of a baby.
3. Market Expansion Into Gender-specific Domains - The Babysitting Mama game highlights the opportunity for market expansion by targeting gender-specific domains, catering to the girly market.
Industry Implications
1. Toys and Games - The game opens up possibilities for the toy industry to explore virtual-reality toys as a new product category.
2. Parenting and Childcare - The game presents the potential for the parenting and childcare industry to leverage gamification to educate and engage caregivers.
3. Entertainment and Media - The Babysitting Mama game demonstrates the potential for entertainment and media companies to create interactive content that merges virtual reality with traditional play.
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