The Fierce and Functional Hjarta Smarta Earring Typeface
Armida Ascano — September 27, 2010 — Fashion
References: hjartasmarta.se & trendland.net
The Earring Typeface by Hjarta Smarta is proof that the art of typography is expanding every minute. As a previously understated form of design, typography is finally getting the attention it deserves. With revolutionary typefaces such as these, the Earring Typeface is leading a type revolution.
The adorable font is constructed of earrings. The little charms make for a whimsical alphabet that kicks Times New Roman's boring butt.
Implications - While an abundance of consideration is constantly put into the appearance of brand packaging and advertising campaigns, not enough attention is placed upon font selection. As fonts are one of the central ways that a product's message is conveyed to consumers, companies should consider utilizing fun, exciting fonts that differ from those of competitors.
The adorable font is constructed of earrings. The little charms make for a whimsical alphabet that kicks Times New Roman's boring butt.
Implications - While an abundance of consideration is constantly put into the appearance of brand packaging and advertising campaigns, not enough attention is placed upon font selection. As fonts are one of the central ways that a product's message is conveyed to consumers, companies should consider utilizing fun, exciting fonts that differ from those of competitors.
Trend Themes
1. Typography Revolution - The rise of innovative and visually appealing typefaces like the Earring Typeface creates opportunities for companies to differentiate their brand and messaging through unique font selections.
2. Whimsical Typography - The use of whimsical and unconventional fonts, such as the Earring Typeface, offers companies a chance to inject fun and creativity into their design and content, capturing consumer attention.
3. Font Selection Importance - With the recognition that fonts play a key role in communicating a product's message to consumers, businesses should prioritize font selection and opt for engaging and eye-catching designs.
Industry Implications
1. Graphic Design - The graphic design industry can explore and adopt innovative typefaces like the Earring Typeface, enabling designers to create unique and visually captivating designs for brands and products.
2. Advertising - In the advertising industry, incorporating unconventional fonts, such as the Earring Typeface, can help advertisements stand out and effectively convey messages, making them more memorable to consumers.
3. Packaging - By using eye-catching and distinct typefaces like the Earring Typeface on product packaging, the packaging industry can attract consumers' attention, differentiate products, and enhance brand identity.
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