These 'Nike Extreme Swoosh' Ads Market Magnified Experience
Amelia Roblin — October 8, 2010 — Marketing
References: access-agency.net & whitezine
Amplifying their established checkmark symbol, the 'Nike Extreme Swoosh' campaign guarantees big marketing success.
Access Agency has taken the "just do it" swoosh and made it into a bolder and more interactive "just experience it." From a toboggan, to a slike, a ski jump and a blimp, the 'Nike Extreme Swoosh' does not just dress you for athletics, it is your sport. Check out the featured gallery to see this campaign in action.
Access Agency has taken the "just do it" swoosh and made it into a bolder and more interactive "just experience it." From a toboggan, to a slike, a ski jump and a blimp, the 'Nike Extreme Swoosh' does not just dress you for athletics, it is your sport. Check out the featured gallery to see this campaign in action.
Trend Themes
1. Interactive Branding - Amplifying logos into interactive experiences presents disruptive innovation opportunities for branding campaigns.
2. Experiential Marketing - Utilizing inflatable structures to create immersive brand experiences opens up disruptive innovation opportunities in marketing campaigns.
3. Outdoor Advertising - Using inflatable logos in outdoor advertising offers disruptive innovation opportunities for capturing consumer attention in new and unique ways.
Industry Implications
1. Sports Apparel - Incorporating inflatable logo campaigns in the sports apparel industry can create disruptive innovation opportunities to enhance brand visibility and engagement.
2. Event Management - Applying inflatable logo campaigns in event management presents disruptive innovation opportunities for creating memorable and interactive brand experiences at events.
3. Advertising and Marketing Agencies - Embracing inflatable logo campaigns can bring disruptive innovation opportunities for advertising and marketing agencies to push the boundaries of traditional branding methods.
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