These Carex ‘Ultra Safe' Print Ads Make Safe Sex a Sport
Allison Love — August 12, 2010 — Naughty
References: behance.net & behance.net
These Carex 'Ultra Safe' condom ads give the idea of "using protection" a whole new perspective. The featured model carries a large butterfly net-like condom in a variety of settings to catch swimming sperm.
Hilariously overt, the Carex 'Ultra Safe' ad is emphasizing that their condoms can hold their own in any environment. Check out the featured gallery and see these Carex 'Ultra Safe' condom ads for yourselves.
Implications - When selling products that arouse embarrassment in consumers, it's often good to associate the product with things which the general public finds less threatening. Corporations looking to introduce radical ideas to the general masses should consider masking the idea with other ideas the general public is at ease with.
Hilariously overt, the Carex 'Ultra Safe' ad is emphasizing that their condoms can hold their own in any environment. Check out the featured gallery and see these Carex 'Ultra Safe' condom ads for yourselves.
Implications - When selling products that arouse embarrassment in consumers, it's often good to associate the product with things which the general public finds less threatening. Corporations looking to introduce radical ideas to the general masses should consider masking the idea with other ideas the general public is at ease with.
Trend Themes
1. Disguised Advertising - Opportunity for companies to market products that may cause embarrassment by associating them with less threatening ideas.
2. Humorous Advertising - Potential to use humor to engage consumers and make a product more approachable.
3. Unconventional Marketing - Chance for companies to stand out by using unexpected, attention-grabbing advertising approaches.
Industry Implications
1. Contraceptive Industry - Opportunity to innovate in the condom industry by creating unique and attention-grabbing advertisements.
2. Healthcare Industry - Potential to use unconventional marketing tactics to raise awareness about safe sex practices and promote condom use.
3. Advertising and Marketing Industry - Opportunity for creative agencies to develop campaigns that utilize humor and unconventional strategies to promote products.
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