Fashion Photogs Want Naughty and Nice
Going Like Sixty — January 3, 2009 — Naughty
References: fashionising
Fashionising makes a case for more naughty ads and editorials in 2009. Photographers like Terry Richardson would previously have been considered smut or too racy by established photo editors, but now skin prevails in many magazines.
While it wasn’t the Web that made skin so popular in mainstream magazines, it sure didn’t hurt, espouses Fashionising. What other generations viewed as racy or sexy has now become mainstream because community standards have changed. Terry Richardson and Mario Testino can do photo shoots for fashion magazines that have very little to do with fashion and a lot to do with selling magazines and creating buzz.
Fashionising contends that naughtiness is so mainstream that fashion labels don’t need to be subtle anymore or even classy to promote their fashions or lifestyle products. From Tom Ford to American Apparel, advertising and editorials will be getting more racy in 2009.
While it wasn’t the Web that made skin so popular in mainstream magazines, it sure didn’t hurt, espouses Fashionising. What other generations viewed as racy or sexy has now become mainstream because community standards have changed. Terry Richardson and Mario Testino can do photo shoots for fashion magazines that have very little to do with fashion and a lot to do with selling magazines and creating buzz.
Fashionising contends that naughtiness is so mainstream that fashion labels don’t need to be subtle anymore or even classy to promote their fashions or lifestyle products. From Tom Ford to American Apparel, advertising and editorials will be getting more racy in 2009.
Trend Themes
1. Naughty Advertising - The trend of using provocative and risqué imagery in advertising is becoming more mainstream, creating opportunities for brands to push boundaries and capture consumer attention.
2. Non-traditional Fashion Photography - Fashion photographers are moving away from traditional fashion shoots and embracing more unconventional and edgy concepts, opening up possibilities for creative and disruptive innovation in the industry.
3. Changing Community Standards - Changing societal views on what is considered appropriate or acceptable has created an opportunity for brands to be more daring and push the boundaries of traditional advertising and fashion.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of naughty advertising by creating bold and provocative campaigns that resonate with their target audience and differentiate themselves from competitors.
2. Magazine Publishing - Magazine publishers can embrace the trend of non-traditional fashion photography to create visually striking editorials that capture readers' attention and drive magazine sales.
3. Marketing and Advertising Agencies - Marketing and advertising agencies can offer innovative and boundary-pushing strategies to their clients, incorporating elements of naughty advertising and non-traditional fashion photography to help brands stand out and make an impact.
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