'Drowning in Brands' Shows Iconic Brands Through a Rosy Lens
Michael Hines — November 2, 2010 — Fashion
References: alexanderjamesstockphotography & highsnobiety
'Drowning in Brands' is a symbolic new photo series from Alexander James that features some of the world's most iconic brands done up in roses and photographed underwater.
Amazingly, all the photos in 'Drowning in Brands' have seen no touch-ups or photoshopping. This series has brains to go along with its beauty as well. These submerged logos will make you think about just how branded everyday items really are. I may never look at my Louis Vuitton clutch the same way again.
Amazingly, all the photos in 'Drowning in Brands' have seen no touch-ups or photoshopping. This series has brains to go along with its beauty as well. These submerged logos will make you think about just how branded everyday items really are. I may never look at my Louis Vuitton clutch the same way again.
Trend Themes
1. Underwater Brand Photography - Opportunity to create visually striking and thought-provoking advertising campaigns by incorporating underwater photography.
2. Branding as Symbolic Art - Disruptive potential to explore new ways of visually representing brands and their meanings through artistic and conceptual approaches.
3. Reflection on Brand Influence - Opportunity for brands to reflect on the impact and pervasiveness of their branding strategies on consumer culture.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create unique and captivating campaigns using underwater brand photography.
2. Art and Design - Potential for artists and designers to explore branding as a form of symbolic art and experiment with new visual representations.
3. Consumer Goods - Brands in various consumer goods industries can reflect on the influence of their branding strategies on consumer behavior and perception.
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