The FPA 'Remember Wearing This?' Campaign Puts Condoms On Your Mind
Allison Love — August 27, 2010 — Naughty
References: fpa.org.uk & adsoftheworld
The FPA 'Remember Wearing This?' ads are hilariously informative. The campaign features various characters dressed in clothing from the past, with the slogan, 'Remember Wearing This?' plastered across the print ad.
The idea is to get people to be aware and remember to use condoms to protect themselves against STI's and/or unwanted pregnancies. The FPA 'Remember Wearing This?' campaign uses laughter to make these ads memorable and more importantly, to get the message across.
The idea is to get people to be aware and remember to use condoms to protect themselves against STI's and/or unwanted pregnancies. The FPA 'Remember Wearing This?' campaign uses laughter to make these ads memorable and more importantly, to get the message across.
Trend Themes
1. Hilarious Ads - Utilizing humor in advertising campaigns increases memorability and engagement.
2. Informative Marketing - Incorporating informative content in advertisements helps educate and raise awareness.
3. Health and Safety Messaging - Using advertising to promote health and safety measures encourages responsible behavior.
Industry Implications
1. Advertising - The advertising industry can adopt humor and informative elements to create engaging campaigns.
2. Sexual Health - The sexual health industry can use creative advertising to raise awareness and promote safe practices.
3. Public Health - The public health sector can utilize humorous and informative ads to educate and encourage healthy behaviors.
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