The Nike LeBron 12 'What The' Celebrates Nike Sports History
Charlotte Joyce Kidd — September 21, 2015 — Fashion
References: sneakerpolitics & nicekicks
The Nike LeBron 12 'What The' design celebrates the end of the popular basketball sneaker's 12 model.
With the upcoming release of the Nike LeBron 13, these sneakers represent the last launch of the popular 12 model. The Nike LeBron 12 was originally released in seven colorways in 2014, with new color variations seen throughout 2015. Now, the 13 will launch with the start of the 2015-16 NBA season. The aesthetic of the Nike LeBron 13 will reportedly be drastically different from that of the 12.
In celebration of the end of an era, the Nike LeBron 12 What The collection incorporates elements of historical Nike sportswear and all the designs of the twelfth edition of the Nike LeBron shoe. It's also inspired by other athletes who are the forerunners to basketball legend LeBron James.
With the upcoming release of the Nike LeBron 13, these sneakers represent the last launch of the popular 12 model. The Nike LeBron 12 was originally released in seven colorways in 2014, with new color variations seen throughout 2015. Now, the 13 will launch with the start of the 2015-16 NBA season. The aesthetic of the Nike LeBron 13 will reportedly be drastically different from that of the 12.
In celebration of the end of an era, the Nike LeBron 12 What The collection incorporates elements of historical Nike sportswear and all the designs of the twelfth edition of the Nike LeBron shoe. It's also inspired by other athletes who are the forerunners to basketball legend LeBron James.
Trend Themes
1. End of Era Sneaker Designs - There is an opportunity for disruptive innovation in creating collector's edition sneakers that celebrate the end of popular sneaker models.
2. Aesthetic Transformation of Sneaker Models - Innovation can be found in creating drastically different designs for new sneaker models, like the Nike LeBron 13, in comparison to their predecessors.
3. Incorporation of Historical Sportswear - There is a market for sneakers that incorporate elements of historical sports fashion, like the Nike LeBron 12 What The collection.
Industry Implications
1. Footwear - The footwear industry can explore opportunities in creating collector's edition sneakers that celebrate the end of popular models.
2. Fashion and Apparel - The fashion and apparel industry can innovate by creating sneakers with drastically different designs for new models compared to older ones.
3. Sports and Athletics - The sports and athletics industry can capitalize on the market for sneakers that incorporate elements of historical sports fashion.
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