Showers Pass' New Torch Sock Line Features a 3M Scotchlight Strip
Laura McQuarrie — May 13, 2015 — Lifestyle
References: showerspass & bicycleretailer
A new line of high-perfromance running and cycling socks from Showers Pass has been rolled out, specifically for use in low-light conditions. These socks feature a 3M Scotchlight treatment, which is able to boast up to 500-candlepower reflectivity. To make the most of this feature for as long as possible, the socks are designed with four-way stretch to prevent cracking so that the reflective feature is able to last about 20 washes.
The socks are made from a blend of merino wool, nylon, polyester and Lycra fibers, with more reinforcements on the heel and toe for greater wear. Other high-performance features of the sock include an anatomical fit and compression at the arch and tendons to improve circulation. For air flow, the socks adopt an open-knit pattern to counter the areas where sweat tends to accumulate most.
Showers Pass' own president Kyle Ranson boasts completing a very wet half marathon in the Torch socks with no blisters and no concerns that drivers wouldn't be able to see him.
The socks are made from a blend of merino wool, nylon, polyester and Lycra fibers, with more reinforcements on the heel and toe for greater wear. Other high-performance features of the sock include an anatomical fit and compression at the arch and tendons to improve circulation. For air flow, the socks adopt an open-knit pattern to counter the areas where sweat tends to accumulate most.
Showers Pass' own president Kyle Ranson boasts completing a very wet half marathon in the Torch socks with no blisters and no concerns that drivers wouldn't be able to see him.
Trend Themes
1. High-performance Running and Cycling Socks - Opportunity for companies to develop innovative, reflective socks that enhance visibility and safety for runners and cyclists in low-light conditions.
2. Long-lasting Reflective Technology - Disruptive innovation potential for companies to create products with reflective features that can withstand multiple washes, providing long-lasting visibility and safety benefits.
3. Anatomical Fit and Compression - Opportunity for companies to design socks with advanced features such as anatomical fit and compression, improving comfort and performance for athletes.
Industry Implications
1. Athletic Apparel - Athletic apparel companies can explore the development of high-performance socks with reflective technology, catering to the safety needs of runners and cyclists.
2. Textile Manufacturing - Textile manufacturers can focus on producing fabrics with long-lasting reflective properties to meet the demand for durable and safe athletic socks.
3. Sporting Goods Retail - Sporting goods retailers can stock and market socks that offer advanced features like anatomical fit and compression, appealing to athletes who prioritize performance and comfort.
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