Flashtones' Sustainable Accessory Packaging Makes Cardboard Artful
Laura McQuarrie — February 3, 2016 — Marketing
References: behance.net
The use of cardboard in an accessory packaging project often means that a designer has opted for sustainability over style, but when producing packages for Flashtones' socks, Petr Kudlacek found a balance of both traits.
The singular sock packs contain only one colorful sock, which makes it easy for consumers to purchase exactly what they need. To make it easy to pick out one of the brand's fun sock colors, the boxes include colorful round cutouts.
Since cardboard on its own can often look quite simple, the packaging for Flashtones was elevated with golden engravings, which gives the colorful accessories a premium feel. By using cardboard for the majority of the sock packaging, the boxes can easily be recycled after use.
The singular sock packs contain only one colorful sock, which makes it easy for consumers to purchase exactly what they need. To make it easy to pick out one of the brand's fun sock colors, the boxes include colorful round cutouts.
Since cardboard on its own can often look quite simple, the packaging for Flashtones was elevated with golden engravings, which gives the colorful accessories a premium feel. By using cardboard for the majority of the sock packaging, the boxes can easily be recycled after use.
Trend Themes
1. Sustainable Packaging - Flashtones' use of premium style with sustainable cardboard packaging emphasizes the innovation opportunity in sustainability-focused product design.
2. Singular Product Packaging - The trend of packaging one item at a time, like Flashtones singular sock boxes, presents an opportunity for small, niche brands to showcase their unique and standout products.
3. Elevating Cardboard Packaging - The elevated design of Flashtones' cardboard packaging using engravings presents an opportunity for designers and manufacturers to push the boundaries of sustainable packaging while keeping it stylish.
Industry Implications
1. Fashion - Singular product packaging and sustainable packaging, as seen with Flashtones' cardboard packaging, present opportunities for fashion brands and designers to showcase their standout products in eco-friendly and stylish ways.
2. Retail - The use of singular packaging and sustainable material, as seen with Flashtones' packaging of one colorful sock in recyclable cardboard, presents an opportunity for retailers to reduce waste while making eco-friendly and niche products more accessible to customers.
3. Product Design - Flashtones' packaging design, which balances sustainability and style by using cardboard with golden engravings and round cutouts to showcase a singular product, presents opportunities for product designers to push the boundaries of eco-friendly and modern packaging.
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