Brands are utilizing yellow peas to create alternative milk products
Trend - Dairy brands are launching pea-based milks to promote the ingredient as a healthy and sustainable dairy alternative. Peas provide several benefits when used in dairy applications, as the ingredient contains large amounts of protein, vitamins, and amino acids that are commonly derived from animal products.
Insight - Consumers often have a variety of food preferences related to dietary restrictions, ethical concerns, sustainability, and taste. As non-dairy milk's popularity continues to grow, consumers are looking for new ways to enjoy the taste and texture of animal milk without compromising their health and values. To accommodate this consumer desire, brands are now releasing pea milk as a way to meet the needs and preferences of a wide range of consumers.
Insight - Consumers often have a variety of food preferences related to dietary restrictions, ethical concerns, sustainability, and taste. As non-dairy milk's popularity continues to grow, consumers are looking for new ways to enjoy the taste and texture of animal milk without compromising their health and values. To accommodate this consumer desire, brands are now releasing pea milk as a way to meet the needs and preferences of a wide range of consumers.
Workshop Question - How can your brand rework its product/service using new ingredients?
Trend Themes
1. Pea Milk - Dairy brands are launching pea-based milks to promote the ingredient as a healthy and sustainable dairy alternative.
2. Plant-based Pea Milks - Pea milk has the potential to become one of the most popular kinds of alternative milks, thanks to their small environmental footprint and high protein content.
3. Alternative Protein-enhanced Milks - Trader Joe's introduces a non-dairy oat beverage with pea protein, offering a creamy blend that's gluten-free, lactose-free, kosher, and vegan.
Industry Implications
1. Dairy - Dairy brands are exploring pea-based milks as a healthy and sustainable alternative to traditional dairy products.
2. Plant-based Foods - The rise of pea milk reflects the growing demand for plant-based alternatives in the food industry.
3. Alternative Protein - The introduction of non-dairy milks enhanced with pea protein demonstrates the increasing popularity of alternative protein sources in the market.
