Brands are launching hybrid computers that change form to meet different needs
Trend - Brands are launching modular computers that serve as laptops, desktops, and handhelds when needed. These PCs offer one-stop premium alternatives to purchasing several different computers. Brands then offer upgrades and repairs for these units. This reduces e-waste and unnecessary spending.
Insight - The modern consumer often has several computers for different purposes. Many families have home computers for work or entertainment, while individuals have laptops and handhelds for school, work, or entertainment. These costs rise quickly, as computer parts are far from inexpensive. These customers cannot use one computer for everything, as in many cases computers are not portable, too weak, or too restrictive. This shows the demand for modular computers that serve multiple purposes.
Insight - The modern consumer often has several computers for different purposes. Many families have home computers for work or entertainment, while individuals have laptops and handhelds for school, work, or entertainment. These costs rise quickly, as computer parts are far from inexpensive. These customers cannot use one computer for everything, as in many cases computers are not portable, too weak, or too restrictive. This shows the demand for modular computers that serve multiple purposes.
Workshop Question - How could your brand offer single products that serve multiple purposes, thus replacing multiple products?
Trend Themes
1. Modular Computers - The demand for modular computers that serve multiple purposes is growing, as consumers seek one-stop premium alternatives to purchasing several different computers.
2. High-power Computing Solutions - There is an increasing demand for high-power computing solutions to accommodate the influx of consumers partaking in gaming as a pastime.
3. Versatile Handheld Pcs - Handheld PCs with features like detachable controllers and immersive augmented reality gaming are transforming the gaming experience and offering versatility to gamers.
Industry Implications
1. Computer Hardware - The computer hardware industry can take advantage of the demand for modular computers and high-power computing solutions.
2. Gaming - The gaming industry can tap into the growing market of consumers seeking high-power computing solutions and versatile handheld PCs.
3. Consumer Electronics - The consumer electronics industry can explore opportunities in developing versatile handheld PCs and offering premium external graphics solutions for mobile devices.
