JOI's Plant Milk Concentrates are 100% Sustainably Packaged
Laura McQuarrie — October 20, 2021 — Eco
References: addjoi & fashionunited.uk
JOI is changing the alternative milk category with its innovative plant milk concentrates and newly unveiled sustainable packaging. The brand's shelf-stable plant milk and creamer bases are made with whole, all-natural ingredients with zero added preservatives or sugar, and a single jar of JOI Plant Milk Concentrate can make up to seven quarts of plant-based milk. The brand is introducing JOI Oat Milk Powder in compostable pouches, the first-ever dairy alternative packaging of its kind, that completely decomposes via home and community composting solutions—a single compostable pouch makes a gallon of plant-based milk.
The refreshed branding for JOI is fun and expressive with bright colors to bring attention to products like Almond, Organic Almond, Cashew, Organic Cashew and Hazelnut Cashew Oat Creamers.
The refreshed branding for JOI is fun and expressive with bright colors to bring attention to products like Almond, Organic Almond, Cashew, Organic Cashew and Hazelnut Cashew Oat Creamers.
Trend Themes
1. Sustainable Plant Milk - Opportunity for sustainable packaging alternatives in the dairy-free milk industry through compostable packaging solutions.
2. All-natural Ingredients - Opportunity for companies in the dairy-free milk industry to market their product as natural and without added sugar or preservatives.
3. Concentrated Plant Milk - Opportunity for businesses in the plant-based milk industry to produce concentrated plant milk products that can make several quarts of milk from one jar.
Industry Implications
1. Plant-based Milk - The plant-based milk industry has an opportunity to offer healthier, more sustainable alternatives to traditional milk products.
2. Packaging - Companies in the packaging industry can innovate and create more sustainable and compostable packaging solutions for dairy-free products.
3. Food and Beverage - Opportunities for businesses in the food and beverage industry to create plant-based milk and creamer products made with all-natural ingredients and no added sugar or preservatives.
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