Bonneterre's Almond & Oat Milks Need Consumers to Add Water
Laura McQuarrie — July 23, 2022 — Lifestyle
References: bonneterre.fr & beveragedaily
While the majority of plant-based beverages are sold by the bottle or carton and ready to pour, Bonneterre is a French plant-based brand that sets itself apart with plant-based beverage concentrates that require customers to add their own water before serving. In doing so, the brand reduces its carbon impact and shares product packaging on a smaller scale.
A 50cl concentrate makes one liter of plant-based almond or oat milk, and these drinks also share the benefit of being organic.
Although these concentrates need to be prepared by the consumer before they are ready to be enjoyed, they specifically speak to those who are passionate about taking steps to reduce their personal and household impact where it is possible to do so.
A 50cl concentrate makes one liter of plant-based almond or oat milk, and these drinks also share the benefit of being organic.
Although these concentrates need to be prepared by the consumer before they are ready to be enjoyed, they specifically speak to those who are passionate about taking steps to reduce their personal and household impact where it is possible to do so.
Trend Themes
1. Plant-based Beverage Concentrates - Plant-based brands are innovating beverage concentrates to reduce carbon impact and share product packaging on a smaller scale.
2. DIY Beverage Kits - Consumer interested in sustainable living are creating a new trend of beverage concentrates that require consumer preparation.
3. Organic Quality Plant-based Beverages - Brands are targeting environmentally-conscious consumers by offering plant-based beverage concentrates made with organic and sustainable ingredients.
Industry Implications
1. Food and Beverage - Food and Beverage companies can innovate their plant-based product line by creating beverage concentrates that reduce carbon impact and offer sustainable packaging.
2. E-commerce - E-commerce businesses can capitalize on the DIY trend by offering plant-based beverage concentrate kits that are affordable and environmentally friendly.
3. Retail - Retailers can offer organic and sustainable plant-based beverage concentrates as a part of their sustainable living product selection for environmentally conscious consumers.
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