Good Karma Plantmilk is Creamy Yet Dairy Free
Michael Hemsworth — May 28, 2021 — Marketing
References: goodkarmafoods & foodbev
The Good Karma Plantmilk is being launched by the brand in the US market to offer consumers a new option when it comes to plant-based refreshments. The drink is made with a blend of oat, flax and peas, which is reported to offer a flavor and texture experience that is perfectly creamy. The product comes in three flavor options inclusion Vanilla, Original and Chocolate.
CEO at Good Karma Foods Doug Radi spoke on the new Good Karma Plantmilk saying, "We believe in foods and beverages that are nutritious and delicious and let plants shine. By blending the best of oats, peas and flax in our Plantmilk, we’ve introduced an alternative to alternative milks that’s creamier, delicious and nutritious. Put simply, it’s the cream of the crops.”
CEO at Good Karma Foods Doug Radi spoke on the new Good Karma Plantmilk saying, "We believe in foods and beverages that are nutritious and delicious and let plants shine. By blending the best of oats, peas and flax in our Plantmilk, we’ve introduced an alternative to alternative milks that’s creamier, delicious and nutritious. Put simply, it’s the cream of the crops.”
Trend Themes
1. Plant-based Beverages - The trend towards plant-based diets is leading to increased demand for alternative beverages, such as Good Karma Plantmilk.
2. Ingredient Blends - Consumers are seeking out unique flavor experiences and ingredient combinations, creating opportunities for innovations in plant-based blends like oat, flax and pea.
3. Health & Wellness - The growing focus on healthy eating habits and plant-based diets presents opportunities for companies to create products that offer both nutrition and taste, like the Good Karma Plantmilk.
Industry Implications
1. Plant-based Food - As the trend towards plant-based diets continues to grow, there is a significant opportunity for companies in the industry to develop new and innovative products like Good Karma Plantmilk.
2. Beverage - The Good Karma Plantmilk offers a unique alternative to traditional dairy and plant-based beverages, creating an opportunity for companies in the beverage industry to explore similar ingredient and flavor blends.
3. Health Food - With the focus on healthy eating and plant-based diets increasing, the health food industry can capitalize on the trend by creating products tailored to these consumer preferences, like the creamy and nutritious Good Karma Plantmilk.
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