Brands are utilizing infrared technology to create activewear and outerwear
Trend - Infrared technology is becoming commonplace in fashion as brands attempt to address problems that active consumers face. Infrared clothing is often made from lightweight, breathable, and moisture-wicking materials, making it comfortable to wear during physical activity. The style is also popular amongst fashion-forward consumers, as these pieces typically adopt contemporary design cues.
Insight - In recent years, active consumers have focused more on the prevention of workout-related injuries rather than treatment. Infrared clothing is often desired by active consumers who need a non-invasive, non-medical solution for fitness-related issues. Moreover, consumers and working professionals are often drawn to clothing that they can derive real benefits from while still remaining stylish and on-trend.
Insight - In recent years, active consumers have focused more on the prevention of workout-related injuries rather than treatment. Infrared clothing is often desired by active consumers who need a non-invasive, non-medical solution for fitness-related issues. Moreover, consumers and working professionals are often drawn to clothing that they can derive real benefits from while still remaining stylish and on-trend.
Workshop Question - How can your brand experiment with different forms of technology to give its product/service a competitive edge?
Trend Themes
1. Infrared Technology in Fashion - Brands are incorporating infrared technology into activewear and outerwear to address fitness-related issues and appeal to fashion-forward consumers.
2. Thermo-regulating Clothing - Fashion brands are using innovative materials and technologies, such as bioactive minerals and smart yarn, to create versatile clothing that offers thermo-regulation properties and improves blood micro-circulation.
3. Energy-generating Performance Apparel - Companies like Under Armour are developing workout apparel that uses infrared technology to convert body heat into energy, boosting performance levels and aiding in recovery.
Industry Implications
1. Fashion and Activewear - The incorporation of infrared technology and thermo-regulating materials in fashion and activewear presents disruptive innovation opportunities.
2. Outdoor Gear and Accessories - The development of durable heated gloves and advanced infrared socks creates opportunities for disruptive innovation in the outdoor gear industry.
3. Health and Wellness - The use of infrared technology and energy-generating materials in clothing offers potential disruptive innovation opportunities in the health and wellness industry.
5 Featured, 45 Examples:
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Date Range:
Oct 21 — Aug 23
Trending:
This Year and Warm
Consumer Insight Topics:
