Califia Farms Pumpkin Spice Oat Barista is Limited-Edition
Michael Hemsworth — August 26, 2022 — Marketing
References: califiafarms & foodbev
The Califia Farms Pumpkin Spice Oat Barista is a limited-edition product for consumers to pick up as we head into the fall months to incorporate into their next latte.
The product features a plant-based recipe that's crafted with an oat milk base, and infused with ample spices including cinnamon, nutmeg and ginger. The product is characterized by its steaming-ready recipe that foams well and will work effectively with your choice of coffee-based beverage recipes. Priced at $4.59 for a 32-ounce carton, the product arriving in the US at Target, Whole Foods, Albertsons and H-E-B locations.
Chief Marketing Officer Suzanne Ginestro commented on the Califia Farms Pumpkin Spice Oat Barista saying, "We’re thrilled to introduce our new Pumpkin Spice Oat Barista, which gives oat milk fans an easy way to froth up their favourite seasonal oat lattes at home. Pumpkin Spice Oat Barista will launch as a limited-edition item this fall, alongside our ready-to-drink pumpkin spice almond milk latte and pumpkin spice almond milk creamer.”
The product features a plant-based recipe that's crafted with an oat milk base, and infused with ample spices including cinnamon, nutmeg and ginger. The product is characterized by its steaming-ready recipe that foams well and will work effectively with your choice of coffee-based beverage recipes. Priced at $4.59 for a 32-ounce carton, the product arriving in the US at Target, Whole Foods, Albertsons and H-E-B locations.
Chief Marketing Officer Suzanne Ginestro commented on the Califia Farms Pumpkin Spice Oat Barista saying, "We’re thrilled to introduce our new Pumpkin Spice Oat Barista, which gives oat milk fans an easy way to froth up their favourite seasonal oat lattes at home. Pumpkin Spice Oat Barista will launch as a limited-edition item this fall, alongside our ready-to-drink pumpkin spice almond milk latte and pumpkin spice almond milk creamer.”
Trend Themes
1. Plant-based Milk Alternatives - As the demand for plant-based milk alternatives continues to increase, there is an opportunity for companies to create limited-edition seasonal varieties to stay ahead of the competition.
2. Steaming-ready Recipes - Products with steaming-ready recipes that foam well can be marketed to coffee shops and home baristas, creating a disruptive innovation within the coffee industry.
3. Seasonal Limited-edition Products - Limited-edition seasonal products can create a sense of urgency and excitement among consumers, leading to increased sales and brand loyalty.
Industry Implications
1. Plant-based Milk Industry - The plant-based milk industry can capitalize on the demand for seasonal products by offering limited-edition varieties to attract new customers and retain existing ones.
2. Coffee Industry - Companies in the coffee industry can benefit from creating steaming-friendly products that appeal to both casual coffee drinkers and baristas, disrupting the current market.
3. Grocery/retail Industry - Grocery stores and retailers can offer exclusive limited-edition products like the Pumpkin Spice Oat Barista to increase foot traffic and sales during the fall season.
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