Direct-To-Consumer Vegan Dairy Brand 'Mohjo' Launches in Singapore
Niko Pajkovic — October 11, 2021 — Business
References: findyourmohjo & greenqueen.hk
Following a successful feed funding round, Mohjo, a dairy-free alternative milk brand, has launched in Singapore with a direct-to-consumer model and a unique brand proposition: to offer consumers a legitimately nutritious, clean-label almond milk.
The impetus for creating Mohjo came from founder Juhi Dang's own personal struggle to find healthy dairy milk alternatives in Singapore. “Most commercially available dairy alternatives are nutrient-low and stabilizer-heavy. They contain 95-98% water, are laced with additives," said Dang in a recent statement. As a result, Dang founded Mohjo and ensured that its first almond milk product was entirely vegan and free from thickeners, stabilizers, artificial sweeteners, and other synthetic chemical ingredients.
However, it shouldn't come as a surprise that innovative, plant-based solutions like Mohjo are gaining ground in the Asian market when recent data has shown that 70% of the East Asian population is lactose intolerant.
Image Credit: Mohjo
The impetus for creating Mohjo came from founder Juhi Dang's own personal struggle to find healthy dairy milk alternatives in Singapore. “Most commercially available dairy alternatives are nutrient-low and stabilizer-heavy. They contain 95-98% water, are laced with additives," said Dang in a recent statement. As a result, Dang founded Mohjo and ensured that its first almond milk product was entirely vegan and free from thickeners, stabilizers, artificial sweeteners, and other synthetic chemical ingredients.
However, it shouldn't come as a surprise that innovative, plant-based solutions like Mohjo are gaining ground in the Asian market when recent data has shown that 70% of the East Asian population is lactose intolerant.
Image Credit: Mohjo
Trend Themes
1. Plant-based Milk - As more people become lactose intolerant, the demand for plant-based milk like Mohjo's almond milk will continue to rise.
2. Clean-label Products - Mohjo's focus on clean-label ingredients is a trend that is becoming more and more popular among health-conscious consumers.
3. Direct-to-consumer Brands - Mohjo's direct-to-consumer model allows for more personalized and convenient ordering of products, which is a trend that many modern consumers are looking for.
Industry Implications
1. Plant-based Food Industry - As more plant-based milk alternatives are introduced, there is an opportunity for companies to innovate and create new products in this rapidly growing industry.
2. Health and Wellness Industry - As people become more health-conscious, there is an opportunity for companies to create clean-label products and cater to this growing market.
3. Direct-to-consumer Industry - With the rise of e-commerce and the demand for convenient personalized ordering, there is an opportunity for companies to create more streamlined and direct-to-consumer models like Mohjo's.
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