Generative AI images are helping brands and people determine product plans
Trend - Businesses are using generative artificial intelligence in the early stages of prototyping--using AI imagery to finalize design plans and/or gauge consumer interest in them. Using AI in this way allows brands to test with fewer limitations while reducing QA and/or prototyping costs.
Insight - Appreciation for generative AI is growing as it becomes more clear that it offers the ability to pursue and test products (or personal projects) with fewer limitations. Now, the creative process can be enhanced with generative AI, while offering a cheaper alternative to personally creating or commissioning mock-ups that will inevitably be altered--or binned altogether. Lower costs and greater creative expression allow businesses to stay competitive in a fast-changing market.
Insight - Appreciation for generative AI is growing as it becomes more clear that it offers the ability to pursue and test products (or personal projects) with fewer limitations. Now, the creative process can be enhanced with generative AI, while offering a cheaper alternative to personally creating or commissioning mock-ups that will inevitably be altered--or binned altogether. Lower costs and greater creative expression allow businesses to stay competitive in a fast-changing market.
Workshop Question - How could your brand use generative AI to test products and/or gauge customer interest?
Trend Themes
1. Generative AI in Prototyping - Using generative AI imagery in the early stages of prototyping allows brands to test with fewer limitations while reducing prototyping costs.
2. AI-powered QA Testers - AI-powered QA testers can efficiently and effectively conduct play testing and quality assurance for game development, reducing the need for freelance testers.
3. Text-to-image AI Tools - Canva's text-to-image AI tool leverages open-source models to automatically generate AI-powered images based on user-inputted message prompts, providing a new creative outlet for users.
Industry Implications
1. Product Design - Generative AI in prototyping offers businesses the opportunity to enhance the creative process while reducing costs, staying competitive in a fast-changing market.
2. Game Development - AI-powered QA testers provide game development studios with a more efficient and effective way to conduct play testing and quality assurance, improving productivity.
3. Graphic Design - Text-to-image AI tools in design apps like Canva empower users to automatically generate AI-generated images based on text prompts, expanding creative possibilities.
