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Squeezable Feline Treat Tubes

Clean the Sky - Positive Eco Trends & Breakthroughs

The Delectables SqueezeUps Come in Chicken or Tuna Flavor Options

— July 13, 2017 — Lifestyle
Looking like a squeezable yogurt tube for your feline companion, the Delectables SqueezeUps are a new line of treats to provide you cat with that is a more delectable option than the traditional hard treat varieties. Coming in chicken and tuna flavor options, the treats consist of pureed ingredients that have been placed in the tubes in order to let owners squeeze it out onto a plate or hold it while the cat eats it.

The pet industry continues to be an expanding area of the market where consumers are looking for new options that are outside the traditional sphere in order to satisfy pets just as much as themselves. The Delectables SqueezeUps come in sets of eight with four to a pack for a total of 32 tubes.
Trend Themes
1. Squeezable Treats - Disruptive innovation opportunity: Introduce squeezable treat options for other pets like dogs and rabbits.
2. Pureed Ingredients - Disruptive innovation opportunity: Develop pureed ingredient treats for elderly pets or pets with dental issues.
3. Alternative Pet Treat Formats - Disruptive innovation opportunity: Create unique and unconventional formats for pet treats, such as bite-sized gels or freeze-dried options.
Industry Implications
1. Pet Food Industry - Disruptive innovation opportunity: Explore new packaging options or flavors for existing pet food products.
2. Packaging Industry - Disruptive innovation opportunity: Develop packaging solutions that allow for convenient and mess-free feeding experiences for both pets and their owners.
3. Food and Beverage Industry - Disruptive innovation opportunity: Collaborate with pet food brands to create human-grade pet treats using high-quality ingredients.
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