Fetch & Follow's Weatherproof Pet Jackets Keep Animals Warm and Dry
Riley von Niessen — November 1, 2016 — Lifestyle
References: fetchandfollow & dog-milk
'Fetch & Follow' is a lifestyle brand for pet owners who are looking to spoil their canine companions with high-end apparel that's also eco-friendly -- some of which includes a selection of dog raincoats.
Available for canines of all sizes, Fetch & Follow's apparel is both fashionable and functional -- fusing modern designs with special cuts to ensure that pets are always comfortable. While some are more basic in pattern, others feature bold yellow colorways for a classic look and camouflage prints that are accented with bright orange.
In addition to its dog raincoats, Fetch & Follow also offers a number of accessories to go along with them. Such items include neckerchiefs that come accessorized with playful pom-poms and a number of lavish collars.
Available for canines of all sizes, Fetch & Follow's apparel is both fashionable and functional -- fusing modern designs with special cuts to ensure that pets are always comfortable. While some are more basic in pattern, others feature bold yellow colorways for a classic look and camouflage prints that are accented with bright orange.
In addition to its dog raincoats, Fetch & Follow also offers a number of accessories to go along with them. Such items include neckerchiefs that come accessorized with playful pom-poms and a number of lavish collars.
Trend Themes
1. Eco-friendly Pet Apparel - Disruptive innovation opportunity: Develop sustainable materials and manufacturing processes for pet apparel to meet the growing demand for eco-friendly products.
2. Fashionable and Functional Designs - Disruptive innovation opportunity: Combine stylish designs with functional features in pet apparel, such as special cuts and comfortable fabrics, to cater to pet owners seeking both aesthetics and practicality.
3. Accessories for Pet Apparel - Disruptive innovation opportunity: Create unique and playful accessories for pet apparel, such as neckerchiefs with playful pom-poms, to enhance the overall style and customization options for pet owners.
Industry Implications
1. Pet Fashion - Disruptive innovation opportunity: Explore innovative materials and designs for pet apparel, collars, and accessories to meet the increasing demand for stylish and personalized pet fashion.
2. Sustainable Manufacturing - Disruptive innovation opportunity: Develop sustainable manufacturing processes and sourcing methods for pet apparel and accessories to align with the growing consumer interest in eco-friendly products.
3. Pet Retail and E-commerce - Disruptive innovation opportunity: Capitalize on the growing market of pet owners seeking high-quality pet apparel and accessories by creating online platforms or curated stores dedicated to pet fashion and lifestyle products.
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