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Preserving Web Presence

Consumers look for ways to “freeze” their online existences

Implications - Social media has allowed consumers to explore their individual personalities by documenting their lives online. However, the fast-paced nature of the online world does not allow for users to relish their online personalities. As such, products are emerging that offer ways to permanently document one’s online activity, networks, statuses and more.
Trend Themes
1. Preserving Social Media Content - The rise of products and services that offer permanent documentation of one's online activity and networks.
2. Personalized Social Media Merchandise - The emergence of customized merchandise that reflects users' social media activity and networks.
3. Integration of Social Media Into Physical Objects - The integration of social media elements into physical objects, such as wedding rings, book compilations, and stone carvings.
Industry Implications
1. Marketing and Advertising - Incorporating the personalization trend into marketing campaigns and creating innovative ways to showcase customers' social media activity.
2. E-commerce - Providing customizable social media merchandise and creating innovative new ways to integrate social media elements into physical products.
3. Social Media Management - Exploring new ways to preserve and document social media activity, while creating new tools for consumers to manage their online presence.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 57 Examples:
398,258 Total Clicks
Date Range:
Jan 10 — Jan 11
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Custom Facebook Books
Custom Facebook Books
The EgoBook Allows you to Reminisce Over Status Updates
EgoBook is a Facebook app that allows you to have a physical copy of your interactions from your Facebook wall. A truly personalized product, this is a great gift for that social media-lover in your life… MORE
Social Media Wedding Bands
Social Media Wedding Bands
These Tweet Rings Immortalize Your Favorite Twitter Quotes
Twitter can be as fleeting as the thoughts that it supports, but now you can immortalize your favorite tweets with these minimalist Tweet Rings. A simple band that almost looks like a modern wedding ring,… MORE
Social Media Mugs
Social Media Mugs
The Twitter Friends Mug Shows Friends and Family Who You Follow
Since you really can't have too many cups, you might as well add the Twitter Friends Mug to your collection. If anything, think of it as one of those 'friends' you follow on Twitter. If it doesn't work… MORE
Twitterfied Status Books
Twitterfied Status Books
'Status: Volume 1' Compiles Significant Updates for the General Public
After embracing the latest social media wave (Twitter), I have come to appreciate those memorable and significant updates that have now been captured and printed in Status: Volume 1. I recall being incredibly… MORE
Social Media Portraits
Social Media Portraits
'Printing Facebook' Makes a Poster of Your Friends' Profile Pictures
If you're fond of Facebook and all of your friends on the website, you’ll love 'Printing Facebook.' 'Printing Facebook' is a new service started by Benjamin Lotan that produces 20” x 40” posters uniting… MORE
play_circle_filledSocial Media Memoirs
Social Media Memoirs
The Facebook Book by Perfect Fools Preserves Your Online Persona
Though it may not be the first Facebook book, this social media memoir by Perfect Fools is still a fabulous way to freeze your Internet activity in time. The idea for the Facebook Book dawned on Perfect… MORE
Stone-Carved Tweets
Stone-Carved Tweets
Richard Wendling and the Autobahn Blog Combine to Set Tweets in Stone
Richard Wendling and the Autobahn blog teamed up to make your tweets timeless with their stone-carved tweets project. This project carved tweets with the hash tag #stonecarvedtweets into stone over the… MORE

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The G20 Fence Twitter Handle is Loaded with Sarcasm
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