Consumers look for ways to “freeze” their online existences
Implications - Social media has allowed consumers to explore their individual personalities by documenting their lives online. However, the fast-paced nature of the online world does not allow for users to relish their online personalities. As such, products are emerging that offer ways to permanently document one’s online activity, networks, statuses and more.
Trend Themes
1. Preserving Social Media Content - The rise of products and services that offer permanent documentation of one's online activity and networks.
2. Personalized Social Media Merchandise - The emergence of customized merchandise that reflects users' social media activity and networks.
3. Integration of Social Media Into Physical Objects - The integration of social media elements into physical objects, such as wedding rings, book compilations, and stone carvings.
Industry Implications
1. Marketing and Advertising - Incorporating the personalization trend into marketing campaigns and creating innovative ways to showcase customers' social media activity.
2. E-commerce - Providing customizable social media merchandise and creating innovative new ways to integrate social media elements into physical products.
3. Social Media Management - Exploring new ways to preserve and document social media activity, while creating new tools for consumers to manage their online presence.
7 Featured, 57 Examples:
398,258 Total Clicks
Date Range:
Jan 10 — Jan 11
Trending:
Warm
Consumer Insight Topics:
