Target is Set to Begin Selling Facebook Credit Gift Cards
Michael Hines — September 8, 2010 — Pop Culture
Your Christmas stocking may look a lot different this year as Target launches Facebook credit gift cards. These pieces will work just like regular gift cards, letting you redeem their cash value for online credits.
These gift cards are just another example of how much of a behemoth Facebook is really becoming. These Facebook credit gift cards will come in denominations of 15, 25, and 50 dollars and will be available at every Target store soon.
These gift cards are just another example of how much of a behemoth Facebook is really becoming. These Facebook credit gift cards will come in denominations of 15, 25, and 50 dollars and will be available at every Target store soon.
Trend Themes
1. Social Commerce - Opportunity for businesses to leverage social media as a platform for conducting e-commerce and for customers to shop and pay without leaving social media platforms.
2. Gift Card Innovation - Opportunity for businesses to innovate and provide new ways for customers to purchase and redeem gift cards while creating new revenue streams.
3. Retail Marketing on Social Media - Opportunity for businesses to leverage social media platforms as a new marketing channel for products and services, engaging online audiences and building brand image.
Industry Implications
1. Retail - Retailers to capitalize on selling gift cards, boosting revenue, and attracting shoppers with accessible payment methods.
2. Social Media Platforms - Social media platforms may introduce and broaden sales options and facilitate online shopping experiences that leverage users' behavioral data to increase user experience and engagement.
3. Financial Services - Financial services companies may partner with retailers and social media platforms to introduce new payment options like gift cards and accelerate the shift towards cashless transactions.
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