The Path iPhone App Personalizes Your Social Network
Summer Luu — November 16, 2010 — Tech
References: itunes.apple & laughingsquid
The featured Path iPhone App is a more personal network for your friends and family, limited to only 50 of your closest contacts.
This new social media platform counteracts with Twitter and Facebook, posting exclusively to your most handpicked and privatized network, and not to the rest of the world. Make the Path iPhone App a more central part of your confidential social life and download it today.
Implications - Consumers are fascinated with exclusivity as they feel it's a distinguishing factor of what makes them individuals. They're so adamant about their individuality that they're even willing to exclude others for this purpose. Corporations looking to emulate the success of this website tactic may consider limiting the amount of products they make while selling it at higher costs or servicing a very select clientele.
This new social media platform counteracts with Twitter and Facebook, posting exclusively to your most handpicked and privatized network, and not to the rest of the world. Make the Path iPhone App a more central part of your confidential social life and download it today.
Implications - Consumers are fascinated with exclusivity as they feel it's a distinguishing factor of what makes them individuals. They're so adamant about their individuality that they're even willing to exclude others for this purpose. Corporations looking to emulate the success of this website tactic may consider limiting the amount of products they make while selling it at higher costs or servicing a very select clientele.
Trend Themes
1. Exclusive Social Networks - Create exclusive social media platforms that cater to limited networks, providing a more personal and private experience.
2. Personalized Online Communities - Develop online platforms that allow users to curate their social networks, fostering a sense of exclusivity and individuality.
3. Selective Social Media Sharing - Design social media apps that enable users to restrict their posts to a handpicked network, enhancing privacy and control.
Industry Implications
1. Social Media - Innovate within the social media industry by creating exclusive platforms that prioritize personalized and private user experiences.
2. Technology - Leverage technology to develop online communities that allow individuals to curate their social networks, fostering a sense of exclusivity.
3. Digital Marketing - Facilitate selective social media sharing through marketing strategies that promote privacy and control, catering to consumers' desire for exclusive experiences.
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