The Vatican Secret Archives Book Almost Reveals All, but Not Really
Robyn Currie — January 6, 2010 — Social Good
References: luxist
Would it be weird to know that I am super excited for the Vatican Secret Archives book to be released? Maybe, but I am. And this limited edition tome may not reveal any earth shattering secret, but it will be bad ass (as bad ass as the Vatican gets).
And if you are a true collector, the chance to own a hand bound, felt edition of the book exists, with rumors saying that it may even come with an opportunity to visit the actual archives. The Vatican Secret Archives basically tell Dan Brown to suck it.
And if you are a true collector, the chance to own a hand bound, felt edition of the book exists, with rumors saying that it may even come with an opportunity to visit the actual archives. The Vatican Secret Archives basically tell Dan Brown to suck it.
Trend Themes
1. Limited Edition Collectibles - Businesses can capitalize on the trend of creating unique and exclusive editions of products that cater to collectors.
2. Experience-based Marketing - Companies can take advantage of consumer desire for unique experiences by offering exclusive opportunities related to their products or services.
3. Mystery and Intrigue - There is an opportunity for businesses to tap into the fascination with secret societies and hidden archives by creating engaging narratives for their products and branding.
Industry Implications
1. Publishing - Publishers can leverage the trend of limited edition collectibles by producing unique versions of books that offer a more exclusive experience for collectors.
2. Luxury Goods - Companies in the luxury market can take advantage of experience-based marketing by offering exclusive events, access, or services to their high-end clients.
3. Tourism - Tourism companies can cater to the trend of mystery and intrigue by offering insider tours of secret locations and hidden archives, creating a sense of exclusivity and adventure for customers.
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