Ramblers Follow Every Step You Take
Joanne Lam — January 22, 2010 — Tech
References: popkalab
Twitter was created to log every thing you do and every step you take. These Ramblers also do just that--except in a more literal way.
Rambler shoes track your speed and pressure while walking and Bluetooths these signals to your phone, which then sends it to your Twitter account as tweets. More pressure = “Step”, less pressure = “Tap”, and “...” is the time lapsed in between.
Necessary or not, die-hard Tweeters will definitely chase after these kicks (and then tweet about it).
Rambler shoes track your speed and pressure while walking and Bluetooths these signals to your phone, which then sends it to your Twitter account as tweets. More pressure = “Step”, less pressure = “Tap”, and “...” is the time lapsed in between.
Necessary or not, die-hard Tweeters will definitely chase after these kicks (and then tweet about it).
Trend Themes
1. Smart Footwear - Creating connected footwear with sensors and Internet of Things (IoT) technology to track and analyze movement data.
2. Social Media Wearables - Developing wearable technology that combines with social media platforms to generate and share personalized content.
3. Quantified Self Fashion - Designing clothing and accessories that track and analyze personal data, such as movement, health, and activity levels.
Industry Implications
1. Sports Apparel - Integrating wearable technology and smart sensors into athletic apparel and footwear to track performance and prevent injury.
2. Fashion Technology - Combining fashion and technology to create wearables that can communicate with other devices and generate personalized content.
3. Fitness Tracking - Developing devices and applications that collect and analyze data related to exercise, sleep, and other health metrics to improve personal wellness.
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