'Masterpiece 2.0' is a Crowdsourced Animated Music Video
Howard Wu — July 28, 2010 — Pop Culture
References: masterpiece20
Coordinated by Baschz and SelfControlFreak, "Masterpiece 2.0" is a social media art project using Web 2.0. The basic concept is a multi-layered canvas and animation, created by online contributors through various social media sites such as Facebook and Twitter, all using Web 2.0 software.
Each contributor added a new animated gesture to the previous picture. Once submitted, they were painted layer-by-layer into the growing animating canvas.
Implications - Modern-day consumers look for art that is integrated with their modern lifestyles. Designs that are presented through social media are appealing to customers who don't have the time or the desire to go to a gallery. Companies could look to the Internet as a source for publication in order to attract web-savvy audiences.
Each contributor added a new animated gesture to the previous picture. Once submitted, they were painted layer-by-layer into the growing animating canvas.
Implications - Modern-day consumers look for art that is integrated with their modern lifestyles. Designs that are presented through social media are appealing to customers who don't have the time or the desire to go to a gallery. Companies could look to the Internet as a source for publication in order to attract web-savvy audiences.
Trend Themes
1. Web 2.0 Art Collaboration - Collaborative online art projects using social media tools present an opportunity for web-savvy artists to participate and create innovative pieces.
2. Crowdsourced Animated Videos - Crowdsourced animated videos give online contributors a chance to participate in creative projects and showcase their skills, opening up opportunities for a new wave of digital artists.
3. Integrating Art with Social Media - Integrating art with social media platforms attracts customers who are looking for modern-day art that is integrated with their day-to-day digital activities, a unique opportunity for artists and businesses alike.
Industry Implications
1. Art - Art galleries and museums can leverage social media to enable collaborative and interactive art projects; creating a framework for online participation in creative projects without the limitations of physical space.
2. Marketing - Social media can be used as a platform for companies to collaborate with artists to increase artwork engagement, increase following and drive user engagement.
3. Animation and Digital Art - The growth of technology platforms creates new opportunities for artists to produce digital art, animation, and interactive media pieces that can be shared online via social media and other platforms.
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